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Post Info TOPIC: Want to OWN your Market: Secret Marketing Weapon! Tools and Tips of The PROS
What do you think of these marketing ideas? [17 vote(s)]

I read the ENTIRE post. I found the info very helpful.
17.6%
I already know all of this info and I learned nothing. OUCH!?
29.4%
I learned a lot and want you to please post more info like this!
52.9%


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Want to OWN your Market: Secret Marketing Weapon! Tools and Tips of The PROS
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This MARKETING SECRET brought to you
courtesy of David Westerman-Roof Clean USA
This info is 2009 copyright protected-Roof Clean USA-All Rights Reserved
No part of this may be used or reproduced unless permission is authorized 


FIRST of ALL, what I about to share isn't JUST about what you see in the picture.

There are a decent number of marketing hints, tips, tricks, and useful ideas I am about to share with all of you as well for FREE..

Yes, FREE.

Everyone LOVES something for NOTHING, Right?   Me too ! biggrin

I have had quite a few good cleaners, take me under their wing and help and guide me during the startup phases of this business and along the way I have developed a few techniques of my own. 

Do me a favor when your done reading this and take a moment to vote on the top of this post.

And, please make the time to comment and add to this post giving your opinion regarding the ideas and concepts I shared in this post on Guerilla Marketing.

So, NOW that you are chomping at the bit....READ ON......

So, just what the heck is it, what do I have up my Roof Cleaning SLEEVE?

This is the xootr.


You can click the link www.xootr.com
This picture is copyright xootr manufacturing. For more info, go to their website. 



I use these to have local high School kids put out my doorhangers. Pretty Slick, Huh?

Xootr Marketing Flier-Doorhanger Secret Weapon

Believe me , you want 2 of these in your marketing arsenal.

They make quick work of door hanger delivery. Why?

When you are paying highschoolers with loads of energy but empty pockets, you want quick delivery of fliers, door to door and you want all your marketing material delivered, not trashed.

Also, and this is key.... You DON'T want walking to become such a drudgery for them that the kids you hire will never return to help you AGAIN after the first handout campaign.

You have to make it fun. And to that end, these things are a BLAST to ride.

They are the MERCEDES of two wheeled scooters. They can easily take small road imperfections in stride and slip between parked cars with ease and can zip right up to the front door and back to the street in SECONDS. 

1000 fliers / door hangers out with two people in (2) - three hour weekend mornings.

Now, thats getting your flier groove on.

They hold up to 300lbs. and they are FAST.

Yes, you could go with electric powered but they are far to expensive to be cost effective and they suffer in adverse climates and do not hold up to water very well.

What you do with these is to get your marketing materials out to as MANY houses as you can during the SPRING and SUMMER months and get your message out to as many homeowners as possible.

Use this as a COMBINED method of advertising with your other marketing efforts.

Don't just do this and nothing else, do this, yellow pages , web marketing, cable television, local papers, inserts, etc.

Most people are number of times people. What I mean is.... 

"They need to see it , hear it, touch it, smell it before they BUY IT."

Most, if not all customers need to trust you, BEFORE they will BUY from you.

Its your job to get them to do that and after that you need to make a connection by making a friend.

Remember this , its very important!

"Make a friend, Brother Roof Cleaners, and MAKE the SALE"

Show them how you can help them make life easier.

Show them how buying from you "Doesn't cost, it PAYS tm"

Show them wear it hurts, let them feel the need to heal by using your product offering, then HEAL them, with a reasonable , cost effective, sensible solution.

Look, I'm going to be blunt here, but its for your own good. Use this. I am giving you a marketing idea that is a gift from the Roof Cleaning Gods.

Yes, it's simple, and yes it is effective and of course, its UNIQUE.

Yes, its one of the MANY methods I include on diverse strategies of marketing in my upcoming book, and YES, I think OUTSIDE the box.

And you know what, you should TOO.

Some of you younger, new to this opportunity types may shrug your shoulders and shake your head and say, oh, there goes Dave again on his soapbox. But, frankly, who else is giving you FREE school of hard knocks GUERILLA MARKETING strategies like these on this board?

Not many, if any? Try this. Use it, work it and it will work for you.

Do all of this in your flier or doorhanger campaign.

Do this often, change it up, keep it fresh and keep it regular and you will OWN your market.

You heard it first from your fellow roof cleaner, David Westerman of Roof Clean USA, right here on the RCIA, your SOURCE for Roof Cleaning INFORMATION, MARKETING IDEAS and MORE.

To Your Success,

David W. - Roof Clean USA

-- Edited by Roof Clean USA Georgia 229-227-0000 on Wednesday 8th of July 2009 01:57:28 AM

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David,

That's a pretty slick idea. I have a couple of guys pass out hangers on a slow day and it takes about 4 hours to get out 1,000 hangers. I might pick a few up to speed up the process.

Thanks
Dustin

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Roof Cleaning of Iowa
Indianola, IA 50125
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This is the EGO electric vehicle.

We have (3) three of these.

ego vehicles- A super marketing tool

They work great but they need more maintenance than the kick scooters and are harder to get on and off of while canvassing door to door.

These are extremely valuable to get out on weekends and talk to those doing yard work in the communities you serve.

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The villages in my area consider door hangers as "soliciting", and require a permit of $50 per person, per day to do it. Whats the general opinion? Pay the $50 per, and "commence to hanging?"

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TommyMac5 wrote:

The villages in my area consider door hangers as "soliciting", and require a permit of $50 per person, per day to do it. Whats the general opinion? Pay the $50 per, and "commence to hanging?"




Welcome Tommy,

Please fill out your signature COMPLETELY and your Avatar and BIO on the Personal info are of the board so we may all know you better?

As for the cost of doorhanger solicitation, it is a cost of DOING BUSINESS. Write it off!

As for whether or not to do it? That is up to your pocket and your bank account.

Don't do it and miss revenue generated by the door hanger. Do it and get people at least knowing who you are and what you do?

It takes money to make money sometimes. This is one of those times?

The trick is getting the word out.

If nobody knows you exist then it does not matter if you have the best equipment or technique because if nobody knows your in the business of non-pressure roof cleaning, then your expensive state of the art piece of equipment will stay idle.



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another useless post by dave

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Diamond Roof Cleaning

320 e collings dr

Williamstown NJ 08094

Mike Derose-Owner

609-929-5812



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Roof Washer New Jersey (609) 929-5812 wrote:

another useless post by dave



He's known for useless posts, but not on here any more! At least he's not ripping anybody off!

 



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garyw wrote:

Roof Washer New Jersey (609) 929-5812 wrote:

another useless post by dave



He's known for useless posts, but not on here any more! At least he's not ripping anybody off!

 



I thought Dave had his own board now. Did I miss something?

 



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He does, but there are only a few members. He keeps leading them to bad things, like 888 wash safe. It cost a few guys.

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Bill Booz

Accuwash LLC

Cell-240-425-2845

 



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Did I miss something here or was I told something wrong? I thought after all the money he scammed from innocent people, the crap he started and tried to lead others away from this bbs, I thought he was not allowed to post here and definately no links to the other bbs.

Is this correct? Did things change or was I told something different? ? ?

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Chris Chappell
361-853-2513
Cleaning Shingle and Tile Roofs in Corpus Christi Texas
No Pressure Roof Cleaning in Corpus Christi Texas
      Texas Certified Roof Cleaner    



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Roof Cleaning Corpus Christi TX wrote:

Did I miss something here or was I told something wrong? I thought after all the money he scammed from innocent people, the crap he started and tried to lead others away from this bbs, I thought he was not allowed to post here and definately no links to the other bbs.

Is this correct? Did things change or was I told something different? ? ?




Chris, the posts were made last year.



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Prime Choice Power Wash wrote:

Roof Cleaning Corpus Christi TX wrote:

Did I miss something here or was I told something wrong? I thought after all the money he scammed from innocent people, the crap he started and tried to lead others away from this bbs, I thought he was not allowed to post here and definately no links to the other bbs.

Is this correct? Did things change or was I told something different? ? ?




Chris, the posts were made last year.



And now he's run his head puppet off, so he has it all to himself. Less than 10 posts on his site for the whole month of July. Couple more months and he'll be gone for good.

 



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Roof Cleaning Louisville Kentucky | Qwik Roof Cleaners
Louisville Kentucky 

 Click here to visit our website

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HOT WATER STEAM CLEANING

502-773-1730



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Yeah they are old posts, he had plenty of good stuff to say, and I learned some good stuff from him. He just had a problem with taking peoples money and using it poorly.

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Accuwash LLC

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Roof Cleaning Corpus Christi TX wrote:

Did I miss something here or was I told something wrong? I thought after all the money he scammed from innocent people, the crap he started and tried to lead others away from this bbs, I thought he was not allowed to post here and definately no links to the other bbs.

Is this correct? Did things change or was I told something different? ? ?




 Dave like the UAMCC, Just something to forget about.



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Ok, I did not see the date on the post.

I heard a lot of bad things about him from a lot of people, mostly about getting ripped off, what a shame!

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Chris Chappell
361-853-2513
Cleaning Shingle and Tile Roofs in Corpus Christi Texas
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We need to change the vote thing at the top and add another selection of:

SPAM and nothing worthwhile to read, don't bother reading this junk!

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Cleaning Shingle and Tile Roofs in Corpus Christi Texas
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Baltimore MD Roof Cleaning 410-482-4367 wrote:

He does, but there are only a few members. He keeps leading them to bad things, like 888 wash safe. It cost a few guys.



I recently deleted my membership over there becuase of lack of participation and i do not like daves b.s.

 



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320 e collings dr

Williamstown NJ 08094

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609-929-5812



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GUERILLA MARKETING is great. and you must think outside the box if you want to make it.

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 First State Roof Cleaning
Non Pressure Roof Cleaning
Soft Wash House washing
Lewes, DE.
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I am new here and don't know what all this talk about this guy Dave is about?????  I thought we were talking about trade secrets in marketing.  Theres too much good stuff here to even entertain the idea of what some scam artist.  Who cares???  He's not here evidently anymore.no

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Glen wrote:

GUERILLA MARKETING is great. and you must think outside the box if you want to make it.




Glen, How did you clean those floors in your avatar pic?  They look great.  Now thats a trade secret.  Are those hardwood floors inside a home



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76 Danny Stevens Dr.
Manchester, Ky.
40962
www.Roofsoftwash.com
www.springstrutters.com
(606)598-3599 (Home)
(606)594-8074 (Cell)
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