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Central Iowa Roof Cleaning wrote:

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Some of you may have heard of this already and some not.

It is called www.Streetbidder.com the guy that put this together owns a window cleaning service.

It is an app. you can use on your phone etc.

Go to http://www.flyersaredead.com/ to get all the details.

I gave it a test run and it works great. Because we clean cedar roofs, out pricing varies but for those that do asphalt, siding, windows etc. this is a great marketing tool.

It puts the home owners picture of their home right on the card. For $0.47 card, designed and mailed it is a no brainer.

That's $470.00 a 1,000. I have talked to others that have used it and they have got a 3 to 5 percent return which is great for direct mailing.

You just drive through a residential area pick the house, take a picture with your phone and done. You can choose which house you want to send to or you can do all.

What I know from my experience and being a consumer myself, it is all about price at the end of the day. With this they know the price right up front. The bottom line.

 

I have considered putting another truck on in my area to do asphalt roofs, there are 10's of thousands here that need cleaning in a 20 mile radius.

The truck and training someone isn't the issue, it is the marketing. Given I already have educational web sites about our service to refer to, this app. could very well be our marketing route.

 

Anyway, give it a look and if you think it is for you go for it. I will tell you it works smoothly. This guy hit as home rum with this in my opinion. Wish I had thought of it. LOL 

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 Yes, I have seen this before, and it is a great idea! 

We are so busy, after 20 years of cleaning roofs here in Tampa that I don't dare do any marketing. 

Bruce I strongly believe the more roof cleaning marketing going on in our market the better, BUT I'm not sure it would be the best tool for asphalt roofs in Iowa. My thought is folks around here need education about that service. A photo of their own house of course is going to catch their attention, but without at least an "after shot" they will be skeptical. I have sold maybe less than 10 roof cleanings in my life directly off of marketing, ALL of the others required face to face conversations (education) or were direct referrals from other happy customers. I'd say if you go with street bidder your call to action needs to be to get people to go to your website, or direct link to a youtube video you've made. Let the education begin. Just my .02 cents. I do love the concept of street bidder and might try it for something someday.

John Burdine wrote:

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Bruce I strongly believe the more roof cleaning marketing going on in our market the better, BUT I'm not sure it would be the best tool for asphalt roofs in Iowa. My thought is folks around here need education about that service. A photo of their own house of course is going to catch their attention, but without at least an "after shot" they will be skeptical. I have sold maybe less than 10 roof cleanings in my life directly off of marketing, ALL of the others required face to face conversations (education) or were direct referrals from other happy customers. I'd say if you go with street bidder your call to action needs to be to get people to go to your website, or direct link to a youtube video you've made. Let the education begin. Just my .02 cents. I do love the concept of street bidder and might try it for something someday.

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 John I agree totally about education. I have been kicking that horse for years now and everyone or the majority still keeps promoting their service from a sales mind set. Not much education.

About three years ago Bob from Ugly Shingles and myself talked about just this type of marketing. I mailed out 40 postcards, to asphalt roofs, with the price to clean right on it and got 6 deals from them.

I have never followed up because I went strictly to cleaning cedar. Though that app. may not be ready for roof cleaning, house washing and gutter and window cleaning is well known and very common.

As I just posted in another tread on here, my cedar videos have been my number 1 marketing return. Street Bidder wouldn't work for cedar. Though the concept as a whole is good and one day will have legs.

As for asphalt, the ones I get come from realtors, they do all the education. LOL I have a number of realtors that use my service in the Des Moines area and property managers, though I stay away from commercial as much as possible.

I talked to Josh the owner of Street Bidder and you can include your call to action to your web site or a video if you choose.

I have a roof cleaner from St. Louis coming up to work with me next season and he loves asphalt cleaning so I am going to give Street Bidder a whirl and will report back.

Here anyway, asphalt cleaning is an un tapped potential market but not for long.