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Post Info TOPIC: Another New Google Panda Update Is Coming !


RCIA Founder

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Posts: 7919
Date: May 9, 2012
Another New Google Panda Update Is Coming !
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Guys, you really need to read and try to understand what is going down lately with Google!

When Will The Next Google Penguin Update Take Place?


 
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Google Algorithm Updates
Google has been quite active lately, introducing new algorithms and other minor updates. These updates dictate how well your website performs and how much traffic you get from the search engine. Now Google doesn't want webmasters finding a comfort zone for themselves, because if they do, they will trick Google and effect the quality of results returned on the SERPs (Search Engine Result Pages). To achieve this, Google introduces lots and lots of updates, both major and minor, to counter web-spam. So it might be kinda hard to keep up with them. But blogging is all about flowing along with the wave currents, or with the trends, if you will. So it is very important for webmasters to understand the nature of these updates.
In this post, we will talk about what these updates are all about, and how frequently Google brings updates. We will also talk about some of the flaws in the latest updates, so you know what kind of stuff you should be on the lookout for.
 

Penguin and Panda Series
Part4: When will the next Google Penguin Update Take Place?
Part5: In Progress..

A brief update history

Google Update history
Google was launched in March 1998. In internet terms, that's pretty long ago, considering that the world wide web was invented just 8 or 9 years before Google was born. I can't imagine how internet users survived before Google! We sure as hell can't live without it now :P. Anyways, at that time, Google was just a simple keyword based search engine, and it returned pages that had the most number of user query keywords in them.
The very first update from Google was the Google Toolbar for browsers, and the Toolbar PageRank (TBPR) in 2000. This was when Google started ranking pages intelligently, and the concept of PageRank came into being.
in 2002, Google launched its first official update, code-named the 'Boston' update. Google started monthly indexing of webpages, the so-called Google Dance.
2003 was a pretty busy year for Google. The Boston algorithm was updated, and a new algo was introduced, called the Florida update. This was much like the recent Panda update, and left many websites devastated. The Fritz update ended the monthly Google Dance and now, pages were being indexed on a daily basis.
The Austin update was the major algo in 2004, and it continued Google's crackdown on low quality, black hat SEO websites. Apart from that, Google began investing, and raised its market share.
By the start of 2005, Google emerged as a major search engine, and its share prices doubled. This is when it continued its efforts for fighting against spam by bringing many updates, such as the Bourbon, Allegra, Jagger, and Big Daddy updates. The "nofollow" attribute was introduced around this time as well, and Google started XML Sitemap submission. Google continued working on these updates in 2006 by Supplemental updates. This went on in 2007 as well, although Google started Video, News, and other searches.
2008 wasn't much constructive either, with no algorithm update from Google. However, Google introduced the Caffeine update, which was a major algorithm and infrastructure update. This update was perfected in 2010, and a new update was introduced in May, infamously known as the 'May Day' update. It impacted a lot of webmasters around the globe.
In 2011, most of you will remember, Google unleashed the Panda update, which was a major algorithmic update and impacted lots of websites. Google also introduced the +1 button around that time. Google continued to update the Panda in 2012, and more than a dozen Panda updates have been rolled out to this day. The most recent update from Google was the Penguin update, which was again a major algorithm update.

How frequently does Google bring updates?

Well, judging from Google's update history, Google now brings a major algorithm update each year. But it introduces hundreds of smaller minor updates. Take the Penguin, for example. It has only been here for like two weeks, But in that time, Google has introduced more than 50 minor changes and updates. The total count for last year was around 500-600. So, yeah. Google is busy as a bee these days.
Google also updates its previous algorithms now. The Panda 3.6 was released just after Penguin was rolled out. And the indexing is now done every minute. Google also updates the PR of websites every 3-4 months. The latest PR update was in the start of May 2012, so we can expect the next update to take place in August 2012. So fasten your seat belts, and start working on recovering from the Panda or Penguin updates.

What are these updates all about?

Like I have talked earlier, Google introduces these updates to fight against web-spam. The idea is to bump up quality content on search results, and push down the ruthless and black-hat SEO websites that use spam and unethical SEO tactics as a shortcut to gain the best rankings. So the priority is given to quality and original content, and duplicate and spam content is being pushed down. Of course, Search Engine Optimizers know how to duck and dodge these updates, which is why Google is constantly updating to stop them from finding their comfort zone.
There can be another possible implication from all this ruthless updating and stuff from Google. We now are getting the feeling that Google is trying to monopolize the market for itself. Of course, it already has a monopoly of sorts. But it only has around 2/3rd (64%) share in the industry, and it wants more than that. By introducing all these updates, it wants webmasters to follow its own rules. In short, it is trying to bring the game to its own home turf. Other search engines are presented by a problem here. They either can copy the idea, and make Google look like the big guy who is also their mentor, or they can just ignore the changes and be taken by the tide that is Google. Now of course, Google takes a gamble with such big updates, because it doesn't make webmasters happy. But considering that Google is the biggest in the industry, it can take risks. Smaller engines can only look in awe.

Some problems with Google's algorithms

Now it also seems, that Google isn't entirely aware of what's happening with these updates. There are some loopholes that some webmasters know exactly how to exploit. And Google isn't aware of that. Otherwise, it would never allow such thing s to happen. Let me give you an example.
Type into your browser address bar, www.something.com. You'll find just one word on the entire site; "something". Yeah. That's right! But there's more. If you check the PR of that website, you will find that it's at PR 5! Consider this blog you are on right now. It is at PR 4. See the problem? Previously, this website came out on top of SERPs when you searched for the word "something". Thankfully though, that's been fixed by the Panda and Penguin updates. But the PR remains the same.
Google is also returning irrelevant search results since the Penguin update. Search for "Panda Recovery" on Google, and it will show you Pandora Recovery instead. Weird, huh? There's a lot more anomalies of this kind, and WPMU has written a detailed article on this.
What's happening here? Well, I'm not really sure. But looks like there are some flaws in Google's algorithms, which the veteran black-hat SEOs are striving to exploit. Hopefully, this will fixed in the next algo update from Google, because this gives black hatters an unfair advantage over people like us who write original and quality content.
Well, that almost concludes our Google Panda and Penguin series. I know I said this is gonna be the last one, but there's just one more to go. Thank you for staying with us. And if you have any questions or problems, feel free to comment below or contact us. Take care :)


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711 Westbrook

Brandon, FL 33511

813 655 8777

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RCIA Founder

Status: Offline
Posts: 7919
Date: May 9, 2012
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OK, if your website was hit (or before it does get hit) read and implenent these things.

Tips for recovering from Panda

1. Write good quality content

Okay. I know I have said this a lot. So I won't repeat it (after this one more time, I swear :P). So you know you have to create good quality. But how? Well first of all, improve your grammar. Use spelling and grammar checks available in good editors like Microsoft Word etc. Secondly, write a good intro paragraph for your posts. Keep your posts above 400-500 words. Use Images and videos whenever possible, and most of all, inter-link your pages. For more about quality content, visit Google's guidelines for writing quality content.

2. Remove poor quality content

This should be your first step. Hurry and go into your archives, and review the content from long ago, when your blog was still new. Chances are, you didn't write much quality posts back then. Either update those pages, or remove them. Google penalizes websites on a domain-level. So any one bad post can be the weak link Google has been looking for.

3. Get rid of ads

Once you are done trashing your old, low quality posts, it's time for dumping your ads. Look at your website from a critical eye, and look for any obtrusive ads. Generally, one banner at the top, one ad at the side, and one in the content is fine. But don't push those boundaries. Never ever use more than one ads within the content.

4. Become active on social media

Ever since Google introduced the +1 button, it has been expecting people to use it. The more +1s you get on your content, the more Google likes you. And this isn't just about Google+. You have to be active on other social media too. Google likes it when people from various social media come to your site and share or like your content.

5. Get rid of duplicate content

You might very well know that plagiarism is a very bad thing, and Google hates it. What you might not know is, you might get into trouble if someone else copies your content. Thus far, Google can't tell the difference between original and copied content. Thus, you need to manually complain against such content copiers. Don't just ignore them. Lodge a complaintwith Google against the offending sites. See how MBT treats those that copy its content.

6. Get good, but not cheap backlinks

People might say otherwise, but backlinks are a force to be reckoned with. They can really help out your blog with the traffic and rankings. But those backlinks should be genuine, and good quality. Work on building backlinks by writing guest posts, articles, etc. Never buy backlinks. Such backlinks are bot generated, and are considered as spam. Not only that, they are low quality backlinks which do more harm than good for your blog. Google frowns on these backlinks. You should too.

7. Learn basic SEO

SEO is very important. I said earlier that people got penalized for over-optimization. You don't need to do that. But you do have t learn basic SEO. This includes meta descriptions, keywords in titles and paragraphs, image optimization, etc. Look at my 20 Hot SEO tactics for more info.

8. Un-index poor quality pages

If you don't want Google to index a low quality page, you can simply noindex that page. This simply excludes that page from Google search. This is a good way to hide your "About Us" or "Contact" pages, which are there just for the user and have little quality associated with them.

9. Avoid keyword stuffing

Keyword stuffing means using excessive keywords. It is considered as a black-hat SEO technique. Using too many keywords is like calling for doom to come. A lot of keywords cry out to Google to check the page out. But once Google sees a high density, it knows you are spamming it, and it does not like that one single bit. So avoid this practice if you love your rankings :)

10.your links

You might want to interlink maximum of your older posts into new ones. Not only does this breath new life into them, it also helps out crawlers. And Google likes this practice. We already talked about backlinks, or inbound links. Now, let's talk about out going links. Keep an eye on the number of dofollow links you give away. You're in serious trouble if you have more outgoing links than incoming links. Google considers this as spamming, since anyone can get a website running and add links to it to supplement their main website.
Those were all the tips I had for now. I will be writing a dedicated post on recovering from Penguin update. So stay tuned :)


__________________


Apple Roof Cleaning Tampa Florida

711 Westbrook

Brandon, FL 33511

813 655 8777

See our website here 

Click here for more information

Here are more of our services

Watch a short video

 




 

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