Citations Citations: Are the number 1 thing you MUST do to get a coveted A-Z balloon for your local area. Citations are local directories that "cite" your business name along with it's address.
Despite what others say you do NOT need to be in the Axciom or infoUSA database to achieve high rankings, although I do suggest that you at least submit your business listing to these companies for further "proof" of your business' physical location.
Axciom and infoUSA are considered by many to be "the" trusted sources for business' physical locations, but typically take at least 6 months for them to verify and pass your information along to Google.
Here is a list of places that I have been using for local citations:
Don't forget that when you add these listing you must make the information exactly the same in every listing for the best results. Some of these directories are temp shut off due to spammers, I haven't used them for a while.