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Our Founders Website -> Locate A Certified Roof Cleaner | Roof Cleaning Institute Of America -> General Public Discussion -> Spreading awareness!
Post Info TOPIC: Spreading awareness!
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In my area there is not much roof cleaning awareness. Most people either live with the mold and algae. Or decide to have their roof replaced. I am on a mission to inform the masses (in my area). I am starting this using Facebook ads (not my first time using them). The way I see it is either they see the ad and do nothing, then they at least know about the possibility of the service. Or they click on the ad and are hopefully truly interested. I am doing some testing right now in preparation for a late winter campaign. Gotta start somewhere.

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Roof Cleaning Cleveland (216) 323-0552


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Good luck, let us know how it works for you.

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My main goal right now is to see what type of reaction I get out of it. I set the demographics to hit anyone over the age of 33. So far I have had 4 clicks since about Noon. I cut it off at $7.50 per day so I will get about 6 clicks out of that. Time will tell...

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sweetwaterfish


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I've used the facebook ads before for roof cleaning with pretty good success. The ROI for the first five months was good, then it tapered off.

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Liberty SoftWash


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Keep us updated if you get any work out of it.

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Roof Cleaning Cleveland (216) 323-0552


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Can you afford to float the ad all winter?

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Tom Buczak 216-323-0552

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A to Z


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Could I afford it? It depends, if I knew I would get a good ROI then of course. Since I will never know that probably not. I maxed out on the clicks for the day pretty quick. I will run it for a couple weeks just to evaluate it. I am definitely going to involve these ads in my pre Spring marketing campaign.
I hope this coupled with lawn signs, word of mouth and the Internet will start me out on the right foot. Only time will tell.

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Roof Cleaning Cleveland (216) 323-0552


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I'm just figuring you're not going to be able to clean for a few months.

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gutterdog


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FaceBook ads work???

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A to Z


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Yeah, I'm not going to run them with any intention of completing jobs in sub zero weather. Mainly to inform people of our services and potentially setup work for the spring.
@ Mike, the last time I used these ads was last year. I used a $50 coupon and ran ads til it expired. That is how I met one of my best contractors. It landed me 7 roofing installation jobs last year and 2 scheduled for the spring. Maybe it was luck? I am certainly not a marketing whiz, I just make sure I have an eye catching title to grab them.

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Mr Maintenance


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Zach: You are right about the New England area. Homeowners are not aware of a solution because of the lack of info. I have posted this before and even the regional outside reps of local supply houses and national roofing companies have there heads inn the sand. I have got all my answers from this forum and not one answer from supply houses.



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