I offer it, but it's not an easy sell. One thing I don't do is say we can do you're entire roof for $600, and leave it at that, cause 9/10 times they say can you just do the one side for $300. Now I say we can do the entire roof for $600 and if you want just the one side it's $500 then tell them why they should elect to get the whole thing done.
I was rocking & rolling with the entire roof, but towards the end of the year it seems that most people were choosing to only get the one side done. If the homeowner is selling their home I always just do whichever side has algae.
As far as preventative maintenance on a home that has no stains, I never knock on their door, leave a flyer or have gotten a call from the internet.
I have had only one customer take the preventive maint. Most of my homes are only one sided, and I don't go below $400. Once you do them for less the whole area will expect that price.Just my 2 cents on that.
I cleaned a roof directly across the street, and one about 2 houses down, the next week a HO in between the 2 houses i cleaned, was out on his roof, scraping off moss, it was quite funny, I walked over educated him, about soft washing, he told me to see him in the spring? He also mentioned only one side needs to be cleaned, I always say, you don't wash one side of your hands. As far as pricing, I would do one side at 70% of the total roof and I tell them, their is no 2 year warranty because the algae can comeback twice as fast.
In my area we have new homes being built, I would try knocking on the doors of new homes, and trying to pitch PM to them. As far as a business aspect, I think annual PM is a great way to guarantee yourself, $20k of business.
$20k of annual preventative maintenance sounds like a long shot. All the power to you and if you can pull it off let us know your secret, but I'd be hesitant to include that in my business plan. Personally, I'd think it would be more efficient and more profitable to knock on homes that have visible roof stains. An ideal prospect is somebody with a sealed driveway, nice landscaping, and a filthy roof.
Usually the annual preventative maintenance pitch is something you hear from the roof shampoo guys, which is what some non pressure roof cleaners (myself included) often warn their clients about. I tell most people that the words "annual preventative maintenance" is often an indication of a pressure washer or surface cleaner being used.
The 70% differential sounds fair.
What do you mean "scraping" off moss? There's no scraping involved in non pressure.
Also, be careful with offering warrantees, especially for a new business, it can possibly put you in a tough position.
Don't mean to shit on your parade and we all do things differently, just want you to be successful and make as much money as possible.
-- Edited by Roof Cleaning West Chester PA on Saturday 3rd of December 2011 05:56:11 PM
I don't include 20k in my business plan, not at all. But if your like Ryan cleaning 1000 roofs a year, I think it's plausible to eventually accumulate 200 clients for PM. $200 x 100 is 20k yearly.
Ya I got the 70% idea from someone on this forum. When I originally came on this forum, I was planning on cleaning one side for $300.
My neighbor was scraping, the moss off his roof, I stopped him and educated him about soft washing, which I will hopefully do for him in the spring.
I don't know much about warranties, but from what I read, roofs stay clean for typically 4 years if not more. One of my selling points for cleaning the whole roof is it comes with a 2 year warranty. One side, no warranty.
My parade is still marching on, there are filthy roofs everywhere, I cant drive around with my head being out the window. Its all about the sell.
Dan, if you search the premium area their is some good information on pm's. I remember 1 guy I think in Florida who does a lot of them. Good luck to you.