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Does Your Roof Cleaning Company "Need" A Facebook Page ?
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I always like to look at BOTH sides of a topic. Here is a compelling argument against having a Facebook Company Page.

 

The Business Case For Facebook, In One Sentence

By Mark Schaefer - Thu, 10/06/2011 - 9:18am.

Should Facebook Be A Priority?

What is the most-debated question in social media today?  One candidate is, “Should my company have a Facebook page?”

The tension comes from several angles. It could be due to:

•The company is not culturally-ready to deal with comments from real people.

•The company has whacked-out expectations about how sales will increase once they have a Facebook page.

•Their social media guru, Timmy from Accounting, has set their marketing strategy.

•They are doing it because their kids told them it would be cool.

So how do you decide if a Facebook page should be a priority for your company?  Here is the business value proposition for Facebook in one sentence:

“Come waste time with me.”

Think about it.  The overwhelming reason people go to Facebook is to waste time playing Farmville, watching funny videos, or catching up on the details of friend’s lives.  Your life does not depend on Facebook.  It’s entirely incremental activity.

So, do you have a business that people want to waste their time with?  If you are Disney, the answer is probably yes.  If you are selling ball bearings to Ford Motor Company, well … probably not.

Here are examples of organizations that would be fun to waste time with:

• Companies that provide humorous, entertaining,interactive, news-worthy, interesting, and/or educational content.

• Beloved brands that have passionate “fans” outside of social media like Coca-Cola, BMW, universities, charities, sports teams, or the neighborhood pizza joint.

• Brands that allow you some exclusive access, deal, discount, contest, or benefit from being on Facebook.

• Companies that interact with you in a unique and personal way.

Now of course there are exceptions, but I think as a general rule, keeping this business case in mind will be a pretty good predictor of a company’s ability to connect with people on Facebook.

Marketing through Facebook is difficult. People go to there to AVOID your sales pitches and ads. They immerse themselves in Facebook to escape. So to the extent that you can help them do that, you will have success.

I’m not saying that even the ball bearing company couldn’t have some benefit from being on Facebook. It doesn’t really hurt anything as long as it doesn’t distract you from real value-adding work.  But when your boss is pressuring you because nobody has “liked” her civil engineering firm, you can simply challenge her by saying, “we’re a great firm, but probably not a company people want to waste their time with.”

… Unless of course you can make it that way!

What do you think?  Does this fit for you or have you had another experience?

Check out {grow} for more articles by Mark Schaefer

 

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News Tags: Marketing, Facebook, Branding
About the author:
Executive Director Mark Schaefer has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University. http://www.businessesgrow.com

 

 

 



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In a SEO world I would say yes but as a marketing tool not so much. The three big search engine players (Google, Bing and Yahoo) send their spiders crawling the web and devour new, original content. New and original content is like crack to these search engine spiders and is key to move up in the ranks. Chris, I'm sure you know this but others may not....I can't stress enough that your content must be QUALITY and ORIGINAL content. Spammy or copied content on your Facebook, Twitter, Blogger and Reddit acounts can actually be bad for page rank. Even worse, if you write content on your websites for search engines and not the end user by stuffing every page with your keywords, Google can actually "sand box" your site. A general rule of thumb for keyword density, is not to use a keyword more than 8% of the total content. Here is an awesome tool to check your keyword density.... http://www.webconfs.com/keyword-density-checker.php

I kind of went off on a tangent but I use to be a part time Google affiliate (AdSense) and had many websites  that needed constant attention to remain on page one of Google. After Google's  "Panda" update, I got crushed and years of work were gone overnight. (don't put all your eggs in one basket!)

Social networking to improve SEO, such as Facebook, is still alive and plays an important role because the more exposure you have, the more of the "trust" factor plays in with the search engines but it's just time consuming...very, very time consuming. Chris, I bet you have logged hundreds upon hundreds of hours on SEO for your site, blog and this forum!



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Apple Roof Cleaning Tampa FL (813) 655-8777


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Yes, only people who understand SEO can appreciate all I have done to make sure my sites and this forum rank highly.

I have nothing against Facebook Pages for business, just dont rely on them as a source of income.

IMHO, they are but one small piece of the SEO puzzle. FRESH CONTENT is always best too!



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Apple Roof Cleaning Tampa Florida

711 Westbrook

Brandon, FL 33511

813 655 8777

See our website here 

Click here for more information

Here are more of our services

Watch a short video

 




 
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