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RE: Ugly Shingles, LLC. - 2011 Commercial

Roof Cleaning Bradenton FL 941-822-2454 · Guest

Bob,
I like the new one much better, it is easy on the ears and the repetition won't be annoying. Good choice with the female voice.
Kim R
Brett,
LOL

Central Iowa Roof Cleaning · Certified Cedar Shake Roof Cleaning Specialist

Ugly Shingles wrote:

Roof Cleaning Missouri 417-230-8103 wrote:

Nice Bob please let us kow how this turns out for you, I ran one on ABC last yr for about a month , not 1 call , but it did get us out there. ABC has pretty low ratings though that is why is was cheaper. I actually ran them in all news spots. Please keep us informed
I like the commercial

Dave

Thanks Dave! Our Comcast Rep said it atleast takes 3 months to start getting a response...sure hope we get something out of it!!

You are correct. Other businesses I spoke with indicated that there responses from the commercial came 1 to 3 months out and that by continuing to run the commericals they are getting results consistently. The key to TV advertising is not the station but the programming. People watch programs not stations. ABC is the only station locally that allows the business person to select the program the commercial will run on. The rest put you on what's called a rotator, hit and miss.

Given I am targeting the women of the house, they don't like the words mold, mildew, algae etc., the View is one of the most watched programs, even for those that don't like the program, kinda like a love/hate situation, but a large target viewing.

Again, I like your commerical, all the key action words and a great call to action. Hope you don't mind as I forwarded it to my TV rep. as an example of what I am looking for. biggrin

Ugly Shingles LLC · Mar 5, 2011

Central Iowa Roof Cleaning 515-971-1430 wrote:
You are correct. Other businesses I spoke with indicated that there responses from the commercial came 1 to 3 months out and that by continuing to run the commericals they are getting results consistently. The key to TV advertising is not the station but the programming. People watch programs not stations. ABC is the only station locally that allows the business person to select the program the commercial will run on. The rest put you on what's called a rotator, hit and miss.

Given I am targeting the women of the house, they don't like the words mold, mildew, algae etc., the View is one of the most watched programs, even for those that don't like the program, kinda like a love/hate situation, but a large target viewing.

Again, I like your commerical, all the key action words and a great call to action. Hope you don't mind as I forwarded it to my TV rep. as an example of what I am looking for.

Thanks! We tried to pick various networks with programs that attract both men and women. That's what we figured..mold is a word that many people don't like, especially women. Not a problem, feel free to use it as you wish!

Roof Cleaning Missouri 417-230-8103 · Guest

Well I will take that as a compilment Bob, we only ran it for 30 days or so on ABC , I think I will go to a media buyer this year and have them do it on cable. I have talked to other business around my area and they all say its better to go thru a media buyer rather than the network. they buy up all the time slots then sell according , I will try and keep people posted. I know a couple indiana roof cleaners that ONLY use media as there advertisment and they are so damn busy...

Make it a great one,

Dave

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