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Mike ,
I understand that SH is different and used chlorine as a general terminology for any green product as a whole. As the reference to using "Green" lingo in advertising or marketing was the topic and chlorine is the basis for the production of many products used in everyday life.
Thanks for your insight
Take Care,
Kim

Marketing yourself green or eco-friendly could get you in deep doodoo if you are not careful. I have attached a Guide from the FTC that helps you determine whether or not you can use your marketing.

There is more and it has been updated, but this will help you understand what you can say or not say in your advertising. It will also open your eyes to unfair adverts from the other team. The other products we see pitched in this industry, hurt us as so many folks want to be on the green bandwagon and they choose the other guys crap because it is pitched as green. This is exactly why the FTC frowns on it. They researched and found that, all things being equal, consumers would go with the green product or service. Hence, any claim of green or eco-friendly gives a company and advantage. FTC claims it is an unfair advantage however, if the claim is unfounded through real facts.

-- Edited by KY Roof Cleaning on Tuesday 23rd of November 2010 07:44:12 AM

-- Edited by KY Roof Cleaning on Tuesday 23rd of November 2010 07:45:34 AM

Presidential Pressure Washing wrote:

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KY Roof Cleaning wrote:

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Marketing yourself green or eco-friendly could get you in deep doodoo if you are not careful. I have attached a Guide from the FTC that helps you determine whether or not you can use your marketing.

There is more and it has been updated, but this will help you understand what you can say or not say in your advertising. It will also open your eyes to unfair adverts from the other team. The other products we see pitched in this industry, hurt us as so many folks want to be on the green bandwagon and they choose the other guys crap because it is pitched as green. This is exactly why the FTC frowns on it. They researched and found that, all things being equal, consumers would go with the green product or service. Hence, any claim of green or eco-friendly gives a company and advantage. FTC claims it is an unfair advantage however, if the claim is unfounded through real facts.

-- Edited by KY Roof Cleaning on Tuesday 23rd of November 2010 07:44:12 AM

-- Edited by KY Roof Cleaning on Tuesday 23rd of November 2010 07:45:34 AM

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Mike
there is the "other team /s' and this is a great source of info.
Some that are probably in violation for the advertising/marketing of being green/eco-friendly etc to bash the roof cleaning industry and it's profession.  I wonder what the fines are if found in violation?
I learn something new everyday here.

Kim R

 

-- Edited by Presidential Pressure Washing on Tuesday 23rd of November 2010 09:47:13 AM

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I rarely get into putting out much marketing material that makes green claims for this very reason. It is VERY hard to have concrete facts that prove asevice or product has minimal impact on the environemnt. I could dismantle most claims. I suppose, my biggest gripe with it, is the fact that it does get exploited and they get an unfair advantage over the folks that choose not to use it in thier marketing ploys. This is the very reason for those FTC guidelines.

I usually tell my customers that the other product really isn't as green as they think. While the chems used might be friendlier (whigh really are not), the method is not. Take a sodium Percarb product for instance. It requires the contractor to rinse with a pressure washer. That pressure washer is running 4 times longer than our pump. Emitting 4 times the exhaust fumes and burning four times the fuel and using way more water. So thier claim of being more envrionmentally friendly than our method, is unfounded.

As for fines, not sure. But if you could show proof of loss in business due to thier misguiding claims and referencing FTC, it might work out in a civil suit. This is where I see value in an ORG that pools its resources, both $$$ and volunteers, to seek out research to determine if a products claims have been doing damage to an indurties bottom line. Then to determine if a class action be followed up with.

Doug,

While I know you're not the type of person to be reasoned with I will explain further. I have done hundreds of houses without a PW, including ones with debris such as dirt dobbers, all of which have come out 100%. Not "generally sufficient". Only downside is that they have to be hand scrubbed clean with a small brush. On large or tall houses I prefer the distance a PW offers for easier rinsing. This doesn't mean it CAN'T be done, just that its a preference and I have cleaned without a PW plenty of times.



Please substantiate your claims by providing SOME proof that softwashing is insufficient. The problem is that you can't, and only have an ax to grind for some reason.

AC Lockyer wrote:

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Lets get back to talking about how to market our companies as environmentally responsible!

AC

 

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Confident Roof Cleaning Houston TX wrote:

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I market GREEN on everything!!! Just look at my trucks. :)

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Does this get any greener?