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Ugly Shingles wrote:

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Here is one for you Mike since you started this thread!

Go get them... .... Give your customers the "MAD DOG FOAM" special!   

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Pat,
 I see you also have the 5 year guarantee, what are you using for your extra mileage?

Chris,
As a contractor I would order 3 tab for starter and caps if there was a good match with the dimensional shingle jobs that I sold.

In the picture I posted above those were Certainteed faux dimensional / 3 tab shingles and the contractor who installed them did use the field shingles as caps. 

So yes it is common I have even seen people use the dimensional shingle itself as a cap... But I would never do that.  

Using a 3 tab shingle as cap is more cost efficient and very common. Most colors can be matched to the dimensional shingle used. There is no downfall to use 3 tab as a ridge. We have been doing this for years and have had zero issues.
KIM R

For the sake of honesty I'm admitting my 1st roof will not be until next week so I may not know what I'm talking about but that has never stopped me before. I had decided not to fool with a maintenance side to my new business to eliminate headaches, but y'all just showed me the light. The roof on my home was 46 yrs. old when I replaced it this spring and it was infested with GM on the rear (NW) side. In my area I would be comfortable telling people that GM will not reappear for at least 2 yrs. The thing is, I will finish sending out my 1st 1000 post cards tomorrow and I think it will be cheaper and easier to keep the customers I will get by using a PM program than it would be to win them over again farther down the road. Not only is a PM program an annual income stream that keeps your advertising budget lower, but it keeps competitors from stealing your customers. If I have a customer who is not falling all over himself to get in my PM program, I'm not going to be shy about reminding him that if his neighbors don't keep up with their roofs, GM is in the constantly in the neighborhood waiting to cover his roof again and if it gets bad it'll be full price again. Tony Soprano sells his kind of "protection" and I sell mine.

AC Lockyer wrote:

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Classicrider wrote:

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One thing that always comes to mind when I see this topic is what termite companies do. All of them have a "guarantee" only when they come to the house yearly to inspect and charge $65 - $75 for no more than a 1/2 hr. visit. Talk to someone in the pest control business and you will find that the "guarantee" is all gravy for them.

At first I wasn't too sure about the maintenance agreement but the more I read and the more I think about it, it makes sense. Keep it up for about a third of the cost of the initial treatment or come back and do it when it needs it at a third more in 5 years.

A guess on how my thinking is working:

A five year plan:
If a roof cost 500 to treat
167.00 (1/3) annual for 5 years
For five years @ 167.00 would be 835.00
To retreat with higher chem & labor costs 667.00 (added the 167.00 a guess)

Total first treatment & second = 1167.00
Total first treatment and maintenance = 1335.00



Using a 3 year plan will work:
500.00 1st treatment
For three years @ 167.00 = 501 (total of first and maintenance = 1001.00)
Retreat 3rd year 600.00 = 1100

A savings of 99.00 to the customer.

Renegotiate with a new warranty with a higher price?

Am I looking at this right?

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Yes the math is working for you isn't it? LNot exactly how we do it but Looks good!!!

AC

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Bring that to the NOVA meeting!!!

 

Classicrider wrote:

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gutterdog wrote:

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AC Lockyer wrote:

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Classicrider wrote:

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One thing that always comes to mind when I see this topic is what termite companies do. All of them have a "guarantee" only when they come to the house yearly to inspect and charge $65 - $75 for no more than a 1/2 hr. visit. Talk to someone in the pest control business and you will find that the "guarantee" is all gravy for them.

At first I wasn't too sure about the maintenance agreement but the more I read and the more I think about it, it makes sense. Keep it up for about a third of the cost of the initial treatment or come back and do it when it needs it at a third more in 5 years.

A guess on how my thinking is working:

A five year plan:
If a roof cost 500 to treat
167.00 (1/3) annual for 5 years
For five years @ 167.00 would be 835.00
To retreat with higher chem & labor costs 667.00 (added the 167.00 a guess)

Total first treatment & second = 1167.00
Total first treatment and maintenance = 1335.00



Using a 3 year plan will work:
500.00 1st treatment
For three years @ 167.00 = 501 (total of first and maintenance = 1001.00)
Retreat 3rd year 600.00 = 1100

A savings of 99.00 to the customer.

Renegotiate with a new warranty with a higher price?

Am I looking at this right?

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Yes the math is working for you isn't it? LNot exactly how we do it but Looks good!!!

AC

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Bring that to the NOVA meeting!!!

 

 

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Will do! As well as a press release I hope to have finished by then. I've been working on it with hours of research, then to be edited by Ted and someone not connected with what we do.

 

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Awesome! This meeting will be one NOT to forget! Or Miss!

 

Roof Cleaning Northern Virginia (571) 250 9650 wrote:

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Classicrider wrote:

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One thing that always comes to mind when I see this topic is what termite companies do. All of them have a "guarantee" only when they come to the house yearly to inspect and charge $65 - $75 for no more than a 1/2 hr. visit. Talk to someone in the pest control business and you will find that the "guarantee" is all gravy for them.

At first I wasn't too sure about the maintenance agreement but the more I read and the more I think about it, it makes sense. Keep it up for about a third of the cost of the initial treatment or come back and do it when it needs it at a third more in 5 years.

A guess on how my thinking is working:

A five year plan:
If a roof cost 500 to treat
167.00 (1/3) annual for 5 years
For five years @ 167.00 would be 835.00
To retreat with higher chem & labor costs 667.00 (added the 167.00 a guess)

Total first treatment & second = 1167.00
Total first treatment and maintenance = 1335.00



Using a 3 year plan will work:
500.00 1st treatment
For three years @ 167.00 = 501 (total of first and maintenance = 1001.00)
Retreat 3rd year 600.00 = 1100

A savings of 99.00 to the customer.

Renegotiate with a new warranty with a higher price?

Am I looking at this right?

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THAT'S a nicely laid out framework for annuities, passive revenue, AND a customer that you're not likely to lose to someone else any time soon.  Well done Brett.

I'll likely be more aggressive on the annual maintenance plan fee than your example, hoping to capitalize on volume and with that, the MARKETING ops that come with it. (Not to mention figuring in the lack of client acquisition costs    ) We may have to actually re-treat (spot treat?) the roof once during the 5 year program? That would make this approach very nice.  VERY nice  

Mike / Gutterdog - factor in your gutter cleaning services for even more $$ (yet still a good deal for the client) and you've got a nice double-play.

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I'm starting to catch on! Heck I could give them a dryervent cleaning for half price too! A complete package of guaranteeing their roof, cleaning of the gutters, and dryer vent! Starting to gel into a nice package, for the customer, and me! win-win for both.

 A clean dryer vent saves electricity, and shortens the dry time, compared to a clogged one, also Dryer vents are the #1 cause of home fires!

 Heck thats peace of mind for the homeowner! 3 less things to wory about! All discounted! 

 

Roof Stain Removers wrote:

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Ted, you seem pretty smart so I'll just throw an idea out and let you do the thinking on it. Does the contract have to end after 5 years or do you just adjust the price for inflation and keep doing PM?

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You're being awfully generous with your words Art.  Thank you none the less.

Confident Roof Cleaning Houston TX wrote:

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Hey Ted, why not offer a 3 year? It wouldn't seem too good to be true and would make you stand out from the crowd. If nothing else it would keep them on your site longer to read up on how you can offer it.

You want to be ahead of the curve, not taking the curve with everyone else.

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I appreciate your thoughts and insight as always Scott.