Doesnt Google have a way to track multiple clicks from the same IP address? Who is to say that a competitor doesnt have a staff of people randomly clicking your add until you fall out from your daily budget?
Doesnt Google have a way to track multiple clicks from the same IP address? Who is to say that a competitor doesnt have a staff of people randomly clicking your add until you fall out from your daily budget?
Doesnt Google have a way to track multiple clicks from the same IP address? Yes but first clicks still cost. Who is to say that a competitor doesnt have a staff of people randomly clicking your add until you fall out from your daily budget? I think this question was retorical, but yes, I suppose they could do this, but they would not need a staff of people to do it, there are programs available that people use to cloak their IP, they can even give you a new IP every 5 minutes. Bad people will always find workarounds sadly.
I just cannot see who, in their right mind, would try to utilize this service. Yet many people do and Google makes a ton of cash from it. Its like dropping handfuls of cash into a wishing well.
I used it years back before I was in the organic listings. The ROI was worth it to me @ the time, but once my organic listing got up there, I quit adwords.
I have a stack of like 6 $100 credits for adwords, so I thought I'd set up another campaign alongside my organic listings.... why not right?
I'm with you though, once my credits run out, I most likely won't continue.