Gentlemen, this thread is for any tips and useful advice that can be applied to operating a successful roof cleaning business. Feel free to offer anything conducive to proper and efficient business operations. From the rookie roof cleaners, to the veterans, come one-come all. Hopefully this will be a sticky. Here's my 2 cents:
I know it may sound like a broken record, but I have said it before and I will say it again: In my opinion, the single most important factor in operating a long term successful business is this:
I live by these 8 rules taught to me by a very successful Direct marketer:
1.Be on time...............................makes sense right? 2.Be prepared.............................or lose time, money and confidence 3.Have a great attitude................A winning attitude makes the worries melt away and allows you to focus on whats important. Also it reflects what you want to receive. (with out the first three the rest are totally screwed) 4.Work correctly........................every task has a set way to be done or a system that maximizes productivity and creates results. 5 Work a full day.......................Time is either your best friend or your worst enemy. Take advantage of the time you have each day, and then you can have free time as well. Separate the two. 6.Show your service any chance you have...............because I will be and you don't want to fall behind. Remember you are a competitor and the champions are out there getting it, and so should you. 7.Hit the next sales call/ door on a sale...................You are most enthusiastic about your service immediately after a sale. Always call another client immediately after a sale and use your enthusiasm and current positive attitude to try and land some more. Only take a break after a no-sale. 8.Rehash Rehash Rehash.....This means sell more on a sale...'well, while we are here maybe we can do this also. Or 'Now that we have a date for your cleaning what about that other thing you mentioned.
Here is an example. I took a winter job this year (Got real cold earlier than usual in MD) and every day I follow these steps. Due to that I have sold and already scheduled a plethora of jobs from other people I meet at work, by showing my service to them, while being pleasant and fun to work with. Any day I don't make a sale, I can always trace it to a step I missed.
that is what i tell my guys that work for me. when they ask what time to show up i tell them that we are leaving at this time!!! so that means you need to be here 15 mins before then or you are late! and i am not going to pay someone else to wait on you!
I wanna go over some numbers, may do it here or start a different thread on Roof cleaning business accounting tips! Anyway, another business tip that can never be said enough is:
A.B.C. - Always Be Closing!
Do not wait for the customer to call you back after the estimate. HAND them the estimate and ASK them to sign it on the spot. Once you walk out the door, your chances of closing the deal dwindle.
CLOSING THE SALE sums it all up. In my opinion this is what a lot of the guys are lacking. You must be a good salesman and you don't get that reading a book.
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RoofKleen Roy Lawson Owner 104 East Main St. Manchester, Tn 37355 Toll Free: (888) 258-3542 Mobile: (931) 273-8113 E-Mail: roy@roofkleen.biz
That's why research is so important. Need to know WHY this is a service worth paying for. Without being able to show the homeowner the value your chances of closing a deal is not nearly as good.
This thread is AWESOME! Points out some of the things I do wrong. We will Improve. I see it as like NASCAR, that is, momentum. Keep the momentum going!!!
-- Edited by gutterdog on Saturday 27th of March 2010 10:31:41 AM
This is a great point, Im crossing over from the sign and awning industry and believe me with the stiff competition in the signage industry, It is the most informed, the most aggressive, creative, helpful and honest sales people that succede. Not to try and intimidate anyone with that statement, its just we dont want to forget to give sales our best effort. All the equipment in the world does not make us money, Happy customers make us money. Good customer relations before and after the sale (project) Is what good selling is all about. In my industry deposits are a common practice, mainly because of the custom nature of signage. We generally get deposits even on our awning cleaning. What is the general concensus in the roof cleaning industry. We are bidding a few large commercial roofs and would like to know how others handle billing. Terry
One thing that pi--es me off more than anything else in the automotive business Is that everybody has forgotten the one thing that makes you stand out over the rest….You must care the most……if you care the most….. everything else will take care of itself…..Happy clients are all that you need…….The one thing you never want to forget…..The customer is always right!!! ….if you have to spend a little to make them happy….it's no big deal…. after all........ there happiness is a great investment.
I will admit closing the deal is important. I also have been selling roofs for several yrs. I believe the hardest part to becoming a good sells man is getting out of the truck. It took me a long time to just open the truck door at first. Then finding a way to talk to let the homeowner no your knowledge. I have dealt with several hundreds of people. all sales are different. you need to be confident and don't take rejection personal. I have gone back to several customers every yr and finally closed the deal. be persistant but not overbearing. Let the costomer sit on it for a while, then give them a courtesy call. develope a pitch and stick to the pitch, If you don't no the answer to a question the home owner asks don't try to bs him just say I don't the answer to that sir or mam and I will find out and get back to you. then do it. remember do what you say your going to do. If your going to be late ( which I hate) always give the home owner a call and let them no. thats just what I think anyways Don't get me wrong always try to close the deal on the spot. I am just saying some customers are a hard sale
-- Edited by big bob on Sunday 25th of April 2010 11:33:06 PM
Mike... Right on man! We have a muscle car shop here in Houston And customers keep coming back because we take care of them. They are number one. Check us out. Www.momusclecars.com.
My best advise is "Ask For the sale" Most guys are scared to ask ex. "so when can we start your home" "can I pencil you in for later today" If you havent tried this try it just once and see what happens. I always ask and 80% of the time I get a yes.
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X- treme Klean Professional Powerwashing Solutions South Padre Island - McAllen TX.