The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"

 Just make certified bigger on the original logo? The word CERTIFIED speaks hugely. Possably the most important word on the logo that stands you out from the crowd. Make it not a square but rectangular. So certified can be bigger. The pilliars and the american flag speaks soooo much also.

 IMHO we shouldnt stray from that logo unless we change the logo on this website as well.

 When you see black, white, and red Those are my company colors. They are the same on everything. Business card, magnets, pens, all my paperwork, envelopes  etc. The font I use, etc It all matches.

  If you have a red truck a green truck and a blue one thats not the best marketing. All should be the same color. I'll take 2 for now. Regardless of what direction we go. Once I get certified.

Here are some pics. I'm not all the way there yet. Oh and the Tshirt on top is 4-5 years old! It looks like a heavy metal tour shirt front n back lol. Decided that font was too hard to read.

-- Edited by gutterdog on Saturday 13th of February 2010 03:41:51 PM

Can I get some? if im not certified yet?

Yes you can, But this forum has helped you in many ways. Correcct? Well be respectfull and not display the decals until your certified. Thank you

Zeke wrote:

---

gutterdog wrote:

---

 Just make certified bigger on the original logo? The word CERTIFIED speaks hugely. Possably the most important word on the logo that stands you out from the crowd. Make it not a square but rectangular. So certified can be bigger. The pilliars and the american flag speaks soooo much also.

 IMHO we shouldnt stray from that logo unless we change the logo on this website as well.

 When you see black, white, and red Those are my company colors. They are the same on everything. Business card, magnets, pens, all my paperwork, envelopes  etc. The font I use, etc It all matches.

  If you have a red truck a green truck and a blue one thats not the best marketing. All should be the same color. I'll take 2 for now. Regardless of what direction we go. Once I get certified.

Here are some pics. I'm not all the way there yet. Oh and the Tshirt on top is 4-5 years old! It looks like a heavy metal tour shirt front n back lol. Decided that font was too hard to read.

-- Edited by gutterdog on Saturday 13th of February 2010 03:41:51 PM

---

I agree.  There should be some sort of uniformity between the website and any marketing materials.  If the logo on the website does not reflect "Certified" large enough, just enlarge the word certified.  I dont think it would alter the logo too much.

 

---

 Uniformity! Thats the word I was looking for! I aint college educated or nuthin. So I not so quick with all those big words, LOL. The logo I checked out again. Its rectangular horizontaly If it was made a square and a lil bit bigger than 6" x 6" Maybe 8x8? It would be more recognizable and readable? noticable! I'm tellin ya the website logo is the best. Just get certified in bigger letters under it. Make certified bigger than all the letters. I'm thinking stencil font for certified, but im fond of that font so maybe I'm being a lil predjudice.

 The stencil font saying certified is like a cha chunk with a rubber ink thing on a document! So and so is now certified....CHA CHUNK!
 
 Even if the price doubled to 10 each I'm still in!

 Once we decide which logo to use. Place the logo near eye level on your truck. By eye level that is where drivers, next to or behind you, there eyes are. If its too high or too low the chances of it being seen is less. I learned this before. It works. the most valuable space on a cooler door, for a sign is right next to the handle that opens the door. Thats where your eye goes. 

 Name recognition was mentioned in some other thread. Well check this out. Budweiser spends more than any other company in advertising, name recognition. I sold beer for 16 years. I sold for Bud too. My beer of choice is not Budweiser. My job was to get a beer drinker to change what they drink to what I sold, and some other stuff.

 Some beer drinkers are loyal some are not. It all does the same thing. The 3 strongest ways to get someone to change was price, placement of sale ad (on first page of google search), And what do your friends drink (WOM). Once you get them to switch keep the quality up, etc etc keep them happy and make them loyal! I was pretty good at it. Now this house washing, roof washing etc. is a whole lot different but similiar.

 Thats my 2 cents. Hope we get it right here at RCIA, the first time.

 

gutterdog wrote:

---

Zeke wrote:

---

 

gutterdog wrote:

---

 Just make certified bigger on the original logo? The word CERTIFIED speaks hugely. Possably the most important word on the logo that stands you out from the crowd. Make it not a square but rectangular. So certified can be bigger. The pilliars and the american flag speaks soooo much also.

 IMHO we shouldnt stray from that logo unless we change the logo on this website as well.

 When you see black, white, and red Those are my company colors. They are the same on everything. Business card, magnets, pens, all my paperwork, envelopes  etc. The font I use, etc It all matches.

  If you have a red truck a green truck and a blue one thats not the best marketing. All should be the same color. I'll take 2 for now. Regardless of what direction we go. Once I get certified.

Here are some pics. I'm not all the way there yet. Oh and the Tshirt on top is 4-5 years old! It looks like a heavy metal tour shirt front n back lol. Decided that font was too hard to read.

-- Edited by gutterdog on Saturday 13th of February 2010 03:41:51 PM

---

I agree.  There should be some sort of uniformity between the website and any marketing materials.  If the logo on the website does not reflect "Certified" large enough, just enlarge the word certified.  I dont think it would alter the logo too much.

 

---

 Uniformity! Thats the word I was looking for! I aint college educated or nuthin. So I not so quick with all those big words, LOL. The logo I checked out again. Its rectangular horizontaly If it was made a square and a lil bit bigger than 6" x 6" Maybe 8x8? It would be more recognizable and readable? noticable! I'm tellin ya the website logo is the best. Just get certified in bigger letters under it. Make certified bigger than all the letters. I'm thinking stencil font for certified, but im fond of that font so maybe I'm being a lil predjudice.

 The stencil font saying certified is like a cha chunk with a rubber ink thing on a document! So and so is now certified....CHA CHUNK!
 
 Even if the price doubled to 10 each I'm still in!

 Once we decide which logo to use. Place the logo near eye level on your truck. By eye level that is where drivers, next to or behind you, there eyes are. If its too high or too low the chances of it being seen is less. I learned this before. It works. the most valuable space on a cooler door, for a sign is right next to the handle that opens the door. Thats where your eye goes. 

 Name recognition was mentioned in some other thread. Well check this out. Budweiser spends more than any other company in advertising, name recognition. I sold beer for 16 years. I sold for Bud too. My beer of choice is not Budweiser. My job was to get a beer drinker to change what they drink to what I sold, and some other stuff.

 Some beer drinkers are loyal some are not. It all does the same thing. The 3 strongest ways to get someone to change was price, placement of sale ad (on first page of google search), And what do your friends drink (WOM). Once you get them to switch keep the quality up, etc etc keep them happy and make them loyal! I was pretty good at it. Now this house washing, roof washing etc. is a whole lot different but similiar.

 Thats my 2 cents. Hope we get it right here at RCIA, the first time.

 

---

Maybe we could enlist one of our guys to make the Red Certified bigger ?

 

How about this? It is sized to enlarge to 8X8 at 300 dpi.

Gary, I like this one I could use 4 of them.

Roof Cleaning Toledo Ohio (419) 265-3306 wrote:

---

Gary, I like your updated logo. although I think we should try to keep it at 6x6.  The bigger certified sticks out and is great.  Lets not try to reinvent the wheel.  These logo's have been voted on and let's get things rolling.  I think we are close and we could possible have decals by the end of the month.  Thanks for helping out Gary.

---

Everyone is welcome for my help. That is what I did for over 22 years.
I think it is time to get on with the show. 6X6 is the ideal size. Easy to read, don't take up all the window and block your vision, and still very readable, The poll shows the forum logo is the majority choice, so lets do it. 6X6 with the big certification. Roof cleaning season is getting close. Place your order now and we can probably have them by the end of this month.
Who wants how many??  Step right up!

 

O.k Everyone, we are making progress.  I believe we can eliminate the guy on the roof logo.  Gary from Qwik Roof Cleaners was nice enough to improve the forum logo and enlarge the Certified.  I am going to try to get the decal guy to do both designs in smaller quantities for the same price.  So start letting me know how many each of you want.  I have attached the final two choices.  Thanks for everones ideas.