The Roof Cleaning Institute Of America Training & Certification Forum
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Floridawash wrote:

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Anybody every try? Chris, your thoughts?

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 Tom answered this question exactly like I would. The biggest problem with ad words is competitors will click away on your ads. 

Google statistics indicate that 70% of internet users select from organic listings post internet search, with 30% selecting from a promotional or adword listing.   Additionally, Google supposedly has a mechanism in place to prevent competitors or others from simply clicking away at the PPC budget.  (I presume it's via IP address tracking but can't say for sure.)

Several of our competitors use PPC/Adwords.  We have not and have trounced them so far with our website.  For 2015, we too will go the PPC/Adword campaign route will trounce them even more 

Sometimes it feels more like a sport than a business 

Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:

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spartanproservices wrote:

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I never thought about competitors clicking away on my ads. Crap need to watch that now. Google ads has worked for me some.

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 Ted Saunders is correct, IMHO. It is always best to have Organic SEO, so you don't have to pay. Here in Tampa, competotors will click away on Ad Word Ad's, and you really can't stop them, with cell phones and wi fi spots assigning a different URL, how you gonna stop that ?

 

 

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 Excellent point.  Additional research required on my end.  Thanks for your insight Chris.