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Post Info TOPIC: Marketing With Direct Mailer


Certified Cedar Shake Roof Cleaning Specialist

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Posts: 1142
Date: Dec 15, 2013
Marketing With Direct Mailer
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There are many ways to market a service. Given we service cedar roofs our marketing is directed to educating the home owner to the benefits of having their cedar roof maintained. In the tri-fold itself we explain how we came about adding them to our mailing list along with the educational components and the process and who we are. Our call to action is our videos and photos and customer reviews. Our cost for each mailer is $0.88 each. Our return has averaged about 5% and our closing rate is about 95%. Of course once we clean a roof in any given area we tend to get more requests for quotes from others driving by. For tracking purposes we only count the requests from the tri-fold mailers.

We use Vistaprint to design and build our tri-folds. We hand address them and mail them ourselves. I am not saying these will work for everyone but food for thought for those looking for marketing opinions. The feedback from customers have been there were very educational and once they saw the videos they saw the benefits of a cleaning.

Here is the tri-fold. The resolution was lost in the scan for posting here but will give you the idea. The tri-fold itself is very clean and clear.

tri-fold 2.jpgtri-fold 1.jpg

 



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Sullivan Roof Cleaning, Inc.

6595 N.E. 12th Ave

Pleasant Hill, Iowa 50327

515-971-1430

www.sullivanroofcleaning.com

www.cedarroofclean.com

Serving The Greater MidWest For All Your Cedar Roof Cleaning



RCIA Founder

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Posts: 7904
Date: Dec 17, 2013
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That is just an awesome marketing piece Bruce! 

How much does each piece cost you ?

I like how it has the people who will be coming to clean the roof on it! 



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Apple Roof Cleaning Tampa Florida

711 Westbrook

Brandon, FL 33511

813 655 8777

See our website here 

Click here for more information

Here are more of our services

Watch a short video

 




 



Premium Member Roof Cleaning Institute of America Certifiied Roof Cleaning Specialist

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Posts: 1439
Date: Dec 17, 2013
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Looks great, Bruce!

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Ugly Shingles LLC Roof Cleaning Logo

517-798-5800

Ugly Shingles LLC Roof Cleaning Metro Detroit 

Get a FREE Roof Cleaning Estimate - See Our Picture Gallery Here

Roof Cleaning MI



Certified Cedar Shake Roof Cleaning Specialist

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Posts: 1142
Date: Dec 18, 2013
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Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:

That is just an awesome marketing piece Bruce! 

How much does each piece cost you ?

I like how it has the people who will be coming to clean the roof on it! 


 $0.88 per to the mail box. Of course being cedar the cost is nothing given the service price. We average a 3 to 5 % percent quote request when we mail theses. We do small mailings about 200 at a time to cedar home owners in any given location.

We also most always get drive by quote requests while cleaning also. They have been a big benefit to our service.



__________________

Sullivan Roof Cleaning, Inc.

6595 N.E. 12th Ave

Pleasant Hill, Iowa 50327

515-971-1430

www.sullivanroofcleaning.com

www.cedarroofclean.com

Serving The Greater MidWest For All Your Cedar Roof Cleaning



RCIA Founder

Status: Offline
Posts: 7904
Date: Dec 18, 2013
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Central Iowa Roof Cleaning wrote:
Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:

That is just an awesome marketing piece Bruce! 

How much does each piece cost you ?

I like how it has the people who will be coming to clean the roof on it! 


 $0.88 per to the mail box. Of course being cedar the cost is nothing given the service price. We average a 3 to 5 % percent quote request when we mail theses. We do small mailings about 200 at a time to cedar home owners in any given location.

We also most always get drive by quote requests while cleaning also. They have been a big benefit to our service.


 How do you get just the Cedar Roofs Bruce, do you drive by and scope them out ?



__________________


Apple Roof Cleaning Tampa Florida

711 Westbrook

Brandon, FL 33511

813 655 8777

See our website here 

Click here for more information

Here are more of our services

Watch a short video

 




 



Certified Cedar Shake Roof Cleaning Specialist

Status: Offline
Posts: 1142
Date: Dec 20, 2013
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Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:
Central Iowa Roof Cleaning wrote:
Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:

That is just an awesome marketing piece Bruce! 

How much does each piece cost you ?

I like how it has the people who will be coming to clean the roof on it! 


 $0.88 per to the mail box. Of course being cedar the cost is nothing given the service price. We average a 3 to 5 % percent quote request when we mail theses. We do small mailings about 200 at a time to cedar home owners in any given location.

We also most always get drive by quote requests while cleaning also. They have been a big benefit to our service.


 How do you get just the Cedar Roofs Bruce, do you drive by and scope them out ?


 Yes. We go into areas that have cedar. Get an idea if the roof would be a candidate for a cleaning take down the address and add them to our cedar database. Mostly when we are out cleaning or in the winter we go stay in a location for a few days and drive through the areas. A lot of time we call realtors and they tell us where there are cedar homes in there area. At present we have about 16,000 addresses for Iowa, Nebraska and Minnesota and some in the Kansas City area. 



__________________

Sullivan Roof Cleaning, Inc.

6595 N.E. 12th Ave

Pleasant Hill, Iowa 50327

515-971-1430

www.sullivanroofcleaning.com

www.cedarroofclean.com

Serving The Greater MidWest For All Your Cedar Roof Cleaning



RCIA Founder

Status: Offline
Posts: 7904
Date: Dec 20, 2013
Permalink  
 

Central Iowa Roof Cleaning wrote:
Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:
Central Iowa Roof Cleaning wrote:
Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:

That is just an awesome marketing piece Bruce! 

How much does each piece cost you ?

I like how it has the people who will be coming to clean the roof on it! 


 $0.88 per to the mail box. Of course being cedar the cost is nothing given the service price. We average a 3 to 5 % percent quote request when we mail theses. We do small mailings about 200 at a time to cedar home owners in any given location.

We also most always get drive by quote requests while cleaning also. They have been a big benefit to our service.


 How do you get just the Cedar Roofs Bruce, do you drive by and scope them out ?


 Yes. We go into areas that have cedar. Get an idea if the roof would be a candidate for a cleaning take down the address and add them to our cedar database. Mostly when we are out cleaning or in the winter we go stay in a location for a few days and drive through the areas. A lot of time we call realtors and they tell us where there are cedar homes in there area. At present we have about 16,000 addresses for Iowa, Nebraska and Minnesota and some in the Kansas City area. 


 Yes, good idea, Realtors know!

So do roofers, but some will not tell you cause they want to sell a new cedar roof vs cleaning.

You may want to look into specialized mailing lists Bruce ? It may be possible to get cedar roof homes this way, maybe not ?



__________________


Apple Roof Cleaning Tampa Florida

711 Westbrook

Brandon, FL 33511

813 655 8777

See our website here 

Click here for more information

Here are more of our services

Watch a short video

 




 

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