What a great week for American-ProTech, especially considering it's February!
The phone's are ringing, our closing ratio is as high as ever and the guys are in the field every day that the weather allows for it. But the best thing (business wise) about this this week is that we've just entered in to another channel sales agreement and harnessed a 250k/year marketting budget! This is on top of a 60k deal from last year that's still in place. That's 310K on top of what is already working very well for us.
Playin' to win at American-ProTech Man I'm amped up about this year!
Without divulging specific details, what new marketing approaches are you exploring/exploiting for this season?
I took a month off so haven't been proactive, but I recieved a suprising amount of referrals in 2013.
I'm working on my webpage and spending a lot of time and money on my SEO at the moment. My two main priorities are creating a mobile platform and online video content, two areas Google will continue to place a stronger emphasis on.
I'm contemplating hiring a sales rep and my own efforts are geared toward real estate agents and property managers.
My biggest concern is getting a second truck/trailer. My one truck/one crew is maxed out so any additional business and growth will come via expansion.
My gameplan is 2 trucks/crews by June 1st and all labor done by my employees. Ideally, I'd like a truck/trailer, flatbed and box truck (2015 is a reasonable target date).
And it's a shame banks don't do small business loans cause if it were the 80s me and my spiked hair, leather jacket and skinny tie would take my business plan to PNC and I'd be rolling!!
Ted, We've been working on our web presece as well. Took your advice on a few things and expanded on it a little further. Here's my new roof cleaning Cleveland website. Right now it's just a shell, but it should be up by the end of the week.
Ted, We've been working on our web presece as well. Took your advice on a few things and expanded on it a little further. Here's my new roof cleaning Cleveland website. Right now it's just a shell, but it should be up by the end of the week.
That's a start Tom, you will find with very little website work, you will still get internet calls. It pays itself off quickly.
Great to hear Ted, I love when people are fired up, it gets me fired up.