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Roof Cleaning New Jersey · Aug 23, 2012

What do you guys think of this?

Roof Cleaning New Jersey · Aug 23, 2012

I really wanted to embed the video in the original post, but this home computer I have sucks and wont let me go into html. The paid version also takes out all of the viewbix branding.

-- Edited by Roof Cleaning New Jersey on Thursday 23rd of August 2012 07:26:50 PM

Roof Cleaning Tallahassee · Guest

Coming from you Ray, that's a compliment! Don't forget, I used to be big into Google marketing until an update a few years back crushed me and many, many thousands of other people. It was silent and never made the main stream media news but it was similar to the tech bubble and real estate bubble of the past. You can spend years of work and hundreds of thousands of dollars to be on page one of Google for specific keywords and wake up one morning to find yourself on page three and can't do anything about it. As everyone knows, being on page three of Google is the same as being on page 500.

It's crazy, I thought I was going to dominate the market because I was going to get on page one for many keywords and the Google 7 pack because of my background and the phones would be ringing off the hook. WRONG! Your doing it right Ray. Hitting the bricks, meeting HOA's, City/County contracts, commercial projects and face to face sales. Your number one in this area not because of Google but because of your drive, commitment and I can't leave out your sales team!

I bet you Ed would back me on that last sentence.

-- Edited by Roof Cleaning Tallahassee on Friday 24th of August 2012 01:21:01 AM

sweetwaterfish · Guest

I like it. I need to spend either more time or more money working on my internet presence. Ray from Capital is kiccking my a$$ in rankings!

Roof Cleaning Tallahassee · Guest

Bergman Roof Cleaning Port Charlotte FL 941-698-1959 wrote:
Ray, what caused the problem with Google a few years back that crushed you?
I'm sorry to hear that happened too!

Thanks Chuck. There's only one thing to do in an event like that, with business or just life in general, is to pick up the pieces and move forward. wink

-- Edited by Roof Cleaning Tallahassee on Friday 24th of August 2012 09:58:00 AM

Bruce Weber · Aug 24, 2012

Ed,

Thanks for sharing!!! Your video is great. You do a good job with before / after pix and educating the consumer. I've got to look into it.

Aug 24, 2012

Roof Cleaning Tallahassee wrote:
Coming from you Ray, that's a compliment! Don't forget, I used to be big into Google marketing until an update a few years back crushed me and many, many thousands of other people. It was silent and never made the main stream media news but it was similar to the tech bubble and real estate bubble of the past. You can spend years of work and hundreds of thousands of dollars to be on page one of Google for specific keywords and wake up one morning to find yourself on page three and can't do anything about it. As everyone knows, being on page three of Google is the same as being on page 500.
It's crazy, I thought I was going to dominate the market because I was going to get on page one for many keywords and the Google 7 pack because of my background and the phones would be ringing off the hook. WRONG! Your doing it right Ray. Hitting the bricks, meeting HOA's, City/County contracts, commercial projects and face to face sales. Your number one in this area not because of Google but because of your drive, commitment and I can't leave out your sales team!
I bet you Ed would back me on that last sentence.

-- Edited by Roof Cleaning Tallahassee on Friday 24th of August 2012 01:21:01 AM

Ray, what caused the problem with Google a few years back that crushed you?

I'm sorry to hear that happened too! cry

Roof Cleaning Tallahassee · Guest

Chuck, the "Florida Update" started it and the "Panda Update" was the nail in the coffin for many (not in just Florida but around the world).

Florida Update– Presidential Fail

The Florida update is probably branded in some veteran SEOs’ minds, and could be a partial reason for Post-Traumatic Search Syndrome. People concerned with ranking and indexation got up in the morning, turned on their morning Google and freaked out.

Pages that had been ranking high suddenly ceased to exist in the indexes. Relevance dropped; on-topic connections were as solid as baby Swiss cheese. Some of these sites didn’t even do anything to deserve it. The Hilltop Algorithm gets involved and the Austin update, and all of a sudden, all the easy SEO techniques were useless.

http://level343.com/article_archive/2011/03/14/dancing-the-google-dance-one-algo-change-two-algo-change-go/

sweetwaterfish · Guest

LIke i posted on another site a couple of days ago regarding truck wraps...'Its not a magic bullet, rather its just one more bullet in my chamber". I really do feel that way about the internet as well. Its so very important, but its not the Alpha and Omega! I can almost guarantee you that if I get a google call, i'll be in a competition scenario with a customer who thinks they're a lot more knowledgeable about roof cleaning then they really area.

Web presence rounds out our marketing plan, it is NOT our whole marketing plan. Still, the Alpha Dog in me wants to lead the pack when I pull up my rankings, lol! Whats really interesting in that in our market of Tallahassee, there are some guys who appear high in the rankings who are not professionals at all ( part-timers, won't call back, no-show appointments, etc.)

Roof Cleaning New Jersey · Aug 24, 2012

I put most of my eggs in the internet basket. Im too lazy to walk the beat.

Aug 24, 2012

Roof Cleaning New Jersey wrote:
I put most of my eggs in the internet basket. Im too lazy to walk the beat.

Me too. I had been in 4 phone book yellow page directories, but cut back to 2 2 years ago and to zero last year.

All my advertising is online.

Because of that, it would be nice if I had a freakin' clue what I am doing! cry

Mostly, I have my GoDaddy website, which a school girl built for me. I put a Craigslist ad in, looking for someone to build me a website and she said she was starting a website building business and needed a list of happy customers. So, she only charged me $60.00 That's this: http://www.bergmanpressurewashing.com/

I also have pressurewashing.net and Angies List that I pay for.

All else are free blogs, online articles and free websites, like: http://pressurecleaningbychuckbergman.webs.com/ { Crappy looking, I know, but I don't know how to make it look good-I'm clueless.

Now recently, Chris Tucker fixed 2 of my blogs and they are quite nice!

Chucks New Roof Cleaning Blog

http://softroofwashflorida.blogspot.com/ Here is another one http://floridaroofcleaner.blogspot.com/

sweetwaterfish · Guest

I still think this whole "internet" thing is just a fad!

Roof Cleaning New Jersey · Aug 24, 2012

Chuck I just signed onto Angie's List. I'm in the paid search for 6 counties for $150/mo. Im the only one in 1 county, then there's only 2-3 in the others. I figured I was getting a fair number of jobs on the free listing. The paid listing will keep me on top with a coupon it should be a homerun. Well, month #1 a big goose egg so far. But August is a tough month.

Aug 25, 2012

Roof Cleaning New Jersey wrote:
Chuck I just signed onto Angie's List. I'm in the paid search for 6 counties for $150/mo. Im the only one in 1 county, then there's only 2-3 in the others. I figured I was getting a fair number of jobs on the free listing. The paid listing will keep me on top with a coupon it should be a homerun. Well, month #1 a big goose egg so far. But August is a tough month.

Ya, I took one county, or area? for about $45.00 a month } It was $415.00 for a year and haven't gotten a thing.

I called them to cancel it [ I've had it 2 months now ] and they said there was like a 33% fee for cancelling.

So far, Of the things I have tried, that are not free #1. "Google Adwords" I Paid for lots of Pay Per Clicks, but apparantly, all they did was click? I never got a job from Adwords, so I quit after 2 months.

#2. Upgrade on Manta, no benefit in 28 days, so I cancelled that.

#3. Paid listing on Angies List. Got calls mentioning my free ad, but nothing from the paid ad?

#4. Pressurewashing.net Got 2 jobs and I'm just plain pleased with getting 2nd place listing on page 1 Google search for Pressure Cleaning Port Charlotte County. Worth what I am paying.

$5. My website. Can;'t complain. A girls built it for 60 bucks and GoDaddy prices are low and lots of customers have said they read my website and that it was very informative!

#6. RCIA. I will always be with RCIA. It's value goes beyond it's ability to make me money [ and I have gotten loads of jobs directly through RCIA and many others who said they saw me on RCIA. But even more important, is I like Chris Tucker and Gary, who have done most of the work that needs doing in our behalf.

Plus all the boards, like Grime Scene, PWI, Cleaning Talk, Contractor Talk, Roofing Talk, Pressure Tek forums etc.

Plus, I feel like I have a hundred friends I have made here! Only 1 enemy and I bet you all can guess his initials!!!

That's it. Everything else I have ever done for online advertising is completely free. Of course, they all drive me nuts calling me to upgrade, but, it's worth it to get free ads, like Manta, Thumbtack, Linkdin, Yelp, Webs.com Etc, Etc, Etc, Etc, Etc,

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Florida Update– Presidential Fail

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