Ed, through the years I've found that gutter cleaning is not a focused service for most Homeowners. Gutter cleaning is usually an add-on or upsell to another service. However, we do advertise it, although not directly, nor by direct mail. We optimize our site to make it show in search results, but it's such a PITB that we don't put a whole lot of emphasis on it. NOW would be a great time to start your DM campaign, and I have feeling that you will land some nice work out of it.
If you advertise gutter cleaning, when do your advertisment go out for your geographics? We're doing 12,000 direct mail pieces 5.5 x 8.5 approx Nov 9.
Your about good Ed on the ninth. I always tell my costumers to call me around Thanksgiving. All the leaves seem to be down. I start about 2 weeks before Thanksgiving with my bandit signs. I get about a 30 day run on cleaning and screening
-- Edited by Art O on Tuesday 25th of October 2011 05:52:05 PM