I have a question for those of you that are offering multiple services to include house washing. Although most of us may agree that the soft washing of homes and buildings is the modern way, what are the key words that most HOs are still relying on?
I'd like to know for keyword optimization. We've expanded our territories, so now I think we may expand our service offerings.
I'm looking at adding soley house washes for now. No flat work.
Pressure washing 70 clicks and power washing 156 clicks are the 2 biggest in my area with that many searches last week. The next highest are siding washing 39 clicks and clean brick with 31 clicks per my adwords campaign.
I have heard it called about everything Ted. Pressure washing, power washing, soft washing, softwashing, power cleaning, .
You never know EXACTLY what someone may be searching for, even with keyword research.
So, the old saying is "Throw enough spaghetti on a wall, and some will stick" applies here.
This is where the advantages of a Blog, or the forum come in. Simply make posts with every imaginable keyword phrase and geographic location you plan on serving.
I know it is a lot of work, but once it is in place, it is a powerful marketing tool.
Apple Roof Cleaning Tampa FL (813) 655-8777 wrote:
I have heard it called about everything Ted. Pressure washing, power washing, soft washing, softwashing, power cleaning, .
You never know EXACTLY what someone may be searching for, even with keyword research.
So, the old saying is "Throw enough spaghetti on a wall, and some will stick" applies here.
This is where the advantages of a Blog, or the forum come in. Simply make posts with every imaginable keyword phrase and geographic location you plan on serving.
I know it is a lot of work, but once it is in place, it is a powerful marketing tool.
I'm trackin' with ya Chris. Powerful indeed. I just want the biggest bang for the buck on the initial phase.. But things are not always as they seem ( I think??). For example using Tom's data:
Pressure Washing at 70
Power Washing at 156
It's possible that Pressure Washing is a lot less competitive within Google, and therefore results (ie the phone ringing) could occur faster going after the smaller fish. THEN go after the key words Power Washing.
I sure do like roof cleaning a lot better, but to continue to grow and expand, it makes sense to offer house washing too. We currently do them by request, and have never marketed or advertised it.