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Post Info TOPIC: Research on Website Credibility What Consumers Look For


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Date: Jan 5, 2011
Research on Website Credibility What Consumers Look For
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Found this today interesting take on what makes a website credible in the eye of a consumer. Written in 2002, interesting never the less.


http://www.consumerwebwatch.org/dynamic/web-credibility-reports-evaluate-abstract.cfm

Kim R

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Date: Jan 5, 2011
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Presidential Pressure Washing wrote:

Found this today interesting take on what makes a website credible in the eye of a consumer. Written in 2002, interesting never the less.


http://www.consumerwebwatch.org/dynamic/web-credibility-reports-evaluate-abstract.cfm

Kim R

 

138394,
Great Info Kim, everyone needs to read this!

 



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Here is some feedback from reviewers in one study

* This site is more credible. I find it to be much more professional looking. — M, 38, Washington

* More pleasing graphics, higher-quality look and feel — F, 52, Tennessee

* Just looks more credible. — M, 24, New Jersey

* Actually, despite the subject of the Web site, it looks very credible. This may be due to the subdued color scheme and the font used on the left-hand side of the page. — F, 29, California

* I know this is superficial, but the first thing that struck me is the color difference. The … site is a soothing green (sort of like money) while the [other] site is a jarring purple. — M, 56, Virginia

* The design is sloppy and looks like some adolescent boys in a garage threw this together. — F, 48, California

* Not very professional looking. Don't like the cheesy graphics. — F, 33, Washington

* Looks childish and like it was put together in 5 minutes. — F, 25, Maryland


I hope I do not have to redesign my website,,,ugggg,
Kim R


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Date: Jan 5, 2011
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Here is the Ranks of importance


Percent
(of 2,440
comments)

Comment Topics
(addressing specific
credibility issue)
1.

46.1%
Design Look
2.

28.5%
Information Design/Structure
3.

25.1%
Information Focus
4.

15.5%
Company Motive
5.

14.8%
Information Usefulness
6.

14.3%
Information Accuracy
7.

14.1%
Name Recognition and Reputation
8.

13.8%
Advertising
9.

11.6%
Information Bias
10.

9.0%
Writing Tone
11.

8.8%
Identity of Site Operator
12.

8.6%
Site Functionality
13.

6.4%
Customer Service
14.

4.6%
Past Experience with Site
15.

3.7%
Information Clarity
16.

3.6%
Performance on Test by User
17.

3.6%
Readability
18.

3.4%
Affiliations
(Categories with less than 3% incidence are not in this table.)

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Guest

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Date: Jan 5, 2011
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So to some it up, people still judge a book by its cover.

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Brad Carey
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brad@bradswindowcleaning.com
www.bradswindowcleaning.com
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