The Roof Cleaning Institute Of America Training & Certification Forum
"Find A Certified Roof Cleaner Directory"

Members Login
Post Info TOPIC: Demographics


Guest

Status: Offline
Posts: 178
Date: Dec 3, 2010
Demographics
Permalink  
 


What  is your target audience like such as Demographics Gender, Age, Ethnicity, Profession, Income Level etc..

__________________

Travis Baird 662-288-6428



Guest

Status: Offline
Posts: 1617
Date: Dec 3, 2010
Permalink  
 

my target audience is people with roofs

__________________
Ray Burke
Spray Wash Exterior Cleaning
850.528.3226
visit our website
Soft Washing and Pressure Washing
Licensed & Insured
Serving Tallahassee, FL, The Big Bend
and SW Georgia
http://www.spray-wash.com
 


Guest

Status: Offline
Posts: 1617
Date: Dec 3, 2010
Permalink  
 

seriously though, on face-book ads, I target homeowners, 30-65 years of age within 50 miles of my local market.

When door hanging, I target neighborhoods from 150,000-350,000 price range.




-- Edited by swee****erfish on Friday 3rd of December 2010 05:54:28 PM

__________________
Ray Burke
Spray Wash Exterior Cleaning
850.528.3226
visit our website
Soft Washing and Pressure Washing
Licensed & Insured
Serving Tallahassee, FL, The Big Bend
and SW Georgia
http://www.spray-wash.com
 


Premium Member Roof Cleaning Institute Of America Certified Roof Cleaning Specialist

Status: Offline
Posts: 3547
Date: Dec 3, 2010
Permalink  
 

I target whoever calls!!! Travis you checking out Val- Pak?

__________________

240-355-1110

From up on the Roof cleaning, Gutter cleaning, to down on the Concrete cleaning...

All pressure washing services in between!

Serving  PG, Charles, St Marys and Calvert county Maryland

Cleaning service 




Premium Member Roof Cleaning Institute Of America Certified Roof Cleaning Specialist

Status: Offline
Posts: 3547
Date: Dec 3, 2010
Permalink  
 

Here is something ya gotta know. You need time in business, repeat customers, WOM, ....

Check this out! Never happen before! She told me! One of my repeat gutter cleans sold their house!

I'm the last to know.... LOL!!! It just isnt right? (lol)!!!

Anyway, I'll get up with them and thank them. We were recomended! At the sale or wherever!

This another first time!!!!

I kept a house through a sale! Weird, huh?

__________________

240-355-1110

From up on the Roof cleaning, Gutter cleaning, to down on the Concrete cleaning...

All pressure washing services in between!

Serving  PG, Charles, St Marys and Calvert county Maryland

Cleaning service 




Premium Member Roof Cleaning Institute Of America Certified Roof Cleaning Specialist

Status: Offline
Posts: 3547
Date: Dec 3, 2010
Permalink  
 

These are the customers you want!!!!!!!!!!

__________________

240-355-1110

From up on the Roof cleaning, Gutter cleaning, to down on the Concrete cleaning...

All pressure washing services in between!

Serving  PG, Charles, St Marys and Calvert county Maryland

Cleaning service 




ETERNAL MEMBER-RESTING IN PEACE

Status: Offline
Posts: 112
Date: Dec 4, 2010
Permalink  
 

Travis,

First time I have responded to your continuous 1 line questions, after reading most of your posts. You did ask the forum for help writing a business plan, not much help in the actual writing. However, tons in the research and idea formats  You need to do your own research a business plan is unique to you and your plans. A business plan is just that a plan, who, what, when, where, why and the last is HOW, it is ever changing.  It is that sapling tree you plant in the spring, water it, nuture it, shape it and watch it grow into the tree you plan it to become. 

It is not about someone elses' idea of how it should be, how can I just change a few lines and put it in my plan.  You ask these questions constantly on the forum, many are not blind to the pointed questions.  Go to SCORE, or your colleges business department get an outline of a BP, or online from the SBA.

To answer your question about demographics bottom line: Whoever writes the check!

I wrote my business plan all 40 pages of it, even had it critiqued.  Was asked, by my Bank, how much money did I need to start, $0.00, I did not ask for money.  I am using my plan, and before you ask, no it is not for sale. It is a flexible document, it changes daily and with the economy, it is a continuing work in progress.  It is what is called life.

Many of the Professionals on this forum, give freely and without strings more than enough information to start your business, without asking for anything in return, other than give something constuctive that we all can use.  This is the beauty of this forum.  I haven't checked, however, I would venture to say many of the professionals on this site started roof cleaning as an extra to their current businesses, many started from scratch with just the idea, read, read and then read some more.

Instead of asking the members of this forum to give you the core of their business trade secrets so you can write your BP.  Go to the web, use Google, Bing, Yahoo or any of the number of business only search engines, find a marketing company,  ask your question(s), give them what you are looking for, pay your money and download the info for your BP.  Now it's done.

__________________
Fred Winters
Home Maintenance Services
941.628.9558


Guest

Status: Offline
Posts: 1213
Date: Dec 4, 2010
Permalink  
 

You shouldn't target "whoever writes the check!!" that's ridiculous. You can't target those people and just by saying that leads me to believe you DONT have a solid business plan.

Our target is Simple. $350,000 + homes with an income above $150k. Age, ethnicity, gender and profession don't factor into our equation.

Are those the only ones who "write the check"? No, of course not, but it give me a TARGET audience that I can focus my dollars on. I do market to others by default just because of the way we market, and we clean homes from 100k-10million.

Good luck Travis.

__________________




Roof Cleaning Institute of America Premium Member/MODERATOR

Status: Offline
Posts: 744
Date: Dec 4, 2010
Permalink  
 

Travis,

I must start with saying that I do agree with Fred and you also must know that he wrote that in the kindest of ways (as I read it). You are lucky that not only do you have the information here but people are willing to help. You WILL NOT find that in many professions.

I started  my first business at the ripe old age of 21. I had just enough knowledge to get in big trouble. Business plan? Hell, I, nor did anyone else around know what that was. We took off and learned with a lot of OJT. In those days you couldn't find remodeling in the phone book. We made it up as we tore something apart. Also, we had no Internet, just the help of

There is a gold mine here and I don't mean what you or I can make but the wealth of information and the networking, but we must first do our part and learn this somewhat confusing site (at times) and then, come to the big boys with questions.

As far as your question... I have a really simple way of doing things if I'm out walking or driving a neighborhood. I don't care what someone looks like, what they drive and how much they make. I look at the house and see dirty shingles. The next important question is, do they take care of their home? This home could be in a neighborhood most would never go after because the homes don't have the value they are after. If they pass the test of taking care of their home, I will take my time to talk to them. Case in point, putting out fliers one day, man cutting grass in his back yard, probably the medium to low on this street. He got off his mower, was glad I knew what to do about his roof! It was cleaned the next afternoon and he paid me in cash! A dirty roof? A well taken care of home? That's is my target!




-- Edited by Classicrider on Sunday 5th of December 2010 08:45:29 AM

__________________

540-949-6277

Serving East & West of the Blue Ridge

West Virginia Counties
Pendleton, Pocahontas & Randolph


Roof Cleaning Virginia



ETERNAL MEMBER-RESTING IN PEACE

Status: Offline
Posts: 112
Date: Dec 4, 2010
Permalink  
 

Scott,

I did need to rephrase the quote of "whoever writes the check", I wrote it this morning in haste before going to a job on a very expensive home "very expensive", don't get on me about the young man always wanting info that is freely available and is to lame to do his own research.  I will send my responses to you everytime before I post and get them cleared if I am politically correct next time. Fair Enough? My target home in the area that I live is $250,000 plus is that okay?

__________________
Fred Winters
Home Maintenance Services
941.628.9558


guest

Status: Offline
Posts: 2289
Date: Dec 4, 2010
Permalink  
 

can u just keep it within a sentence next time?
that's why I love twitter they get to the point, with in a sentence.

-- Edited by Roof Cleaning NJ on Saturday 4th of December 2010 07:00:26 PM

__________________
H20 POWERWASHING
Roof Cleaning Lanoka Harbor NJ 08734
clydesampsel@gmail.com
www.roofcleaningjerseyshore.com



guest

Status: Offline
Posts: 2289
Date: Dec 4, 2010
Permalink  
 

Confident Roof Cleaning Houston TX wrote:

You shouldn't target "whoever writes the check!!" that's ridiculous. You can't target those people and just by saying that leads me to believe you DONT have a solid business plan.

Our target is Simple. $350,000 + homes with an income above $150k. Age, ethnicity, gender and profession don't factor into our equation.

Are those the only ones who "write the check"? No, of course not, but it give me a TARGET audience that I can focus my dollars on. I do market to others by default just because of the way we market, and we clean homes from 100k-10million.

Good luck Travis.



business plan might not be solid but it is 40 pages. lol

 



__________________
H20 POWERWASHING
Roof Cleaning Lanoka Harbor NJ 08734
clydesampsel@gmail.com
www.roofcleaningjerseyshore.com



deleted member

Status: Offline
Posts: 558
Date: Dec 4, 2010
Permalink  
 

Fred-  Thank you for your service.  I am looking forward to your input because you seem to have your Chit together.  I haven't read all your posts but I've read enough of them to know where you're coming from.

__________________

Roof Stain Removers
Wilmington, NC


Art Green
910-622-7942


Roof Cleaning Wilmington North Carolina


art@roofstainremovers.co

Roof Cleaning Wilmington, NC On Facebook

Roof Stain Removers Blog



Guest

Status: Offline
Posts: 1213
Date: Dec 4, 2010
Permalink  
 

Fred, I look forward to your emails for approval.

Thank you. :)

__________________




Guest

Status: Offline
Posts: 178
Date: Dec 6, 2010
Permalink  
 

Some of you missed the point at which I was trying to get at but anyways the reason 85% of business fail is bad planing sorry I'm am just trying to plan it correctly and by finding out where majority of your roof sales come from it helps in knowing who to target and not...Thanks Scott

__________________

Travis Baird 662-288-6428



Guest

Status: Offline
Posts: 294
Date: Dec 6, 2010
Permalink  
 

Travis wrote:

Some of you missed the point at which I was trying to get at but anyways the reason 85% of business fail is bad planing sorry I'm am just trying to plan it correctly and by finding out where majority of your roof sales come from it helps in knowing who to target and not...Thanks Scott



Trevis.

 the first thing you gotta do is change your avitar picture you just look like a young teen ager having a beer at a foot ball game! no body is gona take u seriusly like that and that's why you get mean answers from other members!

hey here is my advise "stop the talk and do the walk" wanna see you cleanen roofs dude, so far none from you!

good luck body give me a call if you need help!

 



__________________

856-204-6919



Roof Cleaning Institute Of America Master Certified Roof Cleaning Instructor

Status: Offline
Posts: 504
Date: Dec 6, 2010
Permalink  
 

Travis,
Like Ivan Said, You need to get out and just do it. I know you want to start out the right way, but sometimes you just need to jump in. I'm not saying don't have a road map of what you want to accomplish, but you do need to jump in and make some mistakes.
With the knowledge you gained from the RCIA members you will avoid most of the major mistakes. A business plan is great, but not always necessary. There are many successful businesses out there, and some of those owners don't even know what a business plan is, yet their business still does well.
At some point in the growth of a business it will be time to step up and require a good business plan. You can get paralysis by analysis and not accomplish anything because you try to research, and get everything right and never do anything. Sometimes you NEED to jump in, with a basic plan of action and evolve your simple plan into a great business plan as your business grows, and you get to know your business/Trade.

I wish you luck on the new start up, and remember ACTION will get you much farther than perfect planning.

Feel free to call me as well if I can help you.

__________________

 


Guest

Status: Offline
Posts: 178
Date: Dec 6, 2010
Permalink  
 

That's so funny My Meeting with the SCORE Consular they laughed when I told them guys are wanting me to just jump right in a start cleaning roofs...They said don't ever do that They think I'm taken it the right way by getting information and looking for somewhere to train instead of just jumping into things..A business requires a lot more than just a trailer and a truck guys.

__________________

Travis Baird 662-288-6428



Roof Cleaning Institute Of America Master Certified Roof Cleaning Instructor

Status: Offline
Posts: 504
Date: Dec 6, 2010
Permalink  
 

Do as they say......

and GOOD LUCK

__________________

 


Guest

Status: Offline
Posts: 171
Date: Dec 6, 2010
Permalink  
 

I agree with the others, you should go ahead and spray a roof.  I read and learned from everyone on this forum for 2 months, went out bought a pump, 55 gal barrel, some garden hose and went and sprayed my first roof for free. Nothing like getting out there and learning by doing. I have my second roof lined up I will be doing for free as soon as it warms up.

-- Edited by SHBONC on Monday 6th of December 2010 03:56:39 PM

__________________

NC ROOF WASH
Greg Ellington

919-695-2416
info@dirtyroofstains.com

 Roof Cleaning Raleigh NC 27613
        Roof Cleaning Durham NC 27701   

Roof Cleaning NC  

        

1 2  >  Last»  | Page of 2  sorted by
 
Quick Reply

Please log in to post quick replies.

Tweet this page Post to Digg Post to Del.icio.us


Create your own FREE Forum
Report Abuse
Powered by ActiveBoard