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Date: Apr 9, 2010
Radio Advertising
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I searched and could only find one thread that talked about radio advertising. I traded with a local station and have $1500 credit with them. We are running a 3 week ad, doing a 22 minute interview on Saturday morning and some other stuff. I am having two of the guys come out and watch me at one job and landed 3 jobs from people in the agency already. I have the credit and landed the interview at half price and one the guys that I am going to clean for is cutting me a deal on sponsorship so I feel pretty good about it. Any suggestion or comments that would be good for the interview? I am kinda freaking out at acting like a pro for 22 minuet on air!!!!

-- Edited by white fox on Friday 9th of April 2010 03:47:36 PM

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Chet Eby
Shippensburg PA 17257


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Way to go Chet,

What station is it? I'll keep an ear out for your ad. Sounds like a sweet deal, a few years ago a company I use to do some work for paid around $5000 for some air time. I believe the ad ran a few times a day for a month.

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Air time is expensive! has anyone else tried to go on air? I have heard good and bad feedback on it

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Chet Eby
Shippensburg PA 17257


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I looked into in before and yes it was very expensive. I wasn't interested because of the price. I probably would if I had a huge crew with unlimited advertising funds.

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A friend of mine did it for his business and it worked well and he like it very much.

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Good deal! I'm liking what I hear keep it coming! I was kinda scared but hey gotta try new things out I guess


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Chet Eby
Shippensburg PA 17257


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I just did a small job for a local radio station, too small for airtime.

I talked to the owner about some more work swapped for airtime, he said that he will look at some properties that he owns and let me know.


I have tried tv ads a while back but it was the wrong audience and not 1 call but it only cost me some time and labor, it was a job where I got 1/2 money and 1/2 commercials on tv.

I would like to do a swap on tv again but it has to be the right audience or it is worthless.

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As far as radio goes, if you are on a budget, they are always negotiable. Radio advertising is the most "shady" as far as advertisers go. However, there is some light in this issue if you can find the right deal. Most radio stations will have some sort of "trade" or "gift certificate" program. By using that you can get advertising on the radio for the cost of whatever value you give for gift certificates or trade advertising or sponsorship for certain events... Most advertisers get the mose luck out of door to door advertising....IE door hangers, mail box fliers (where applicable), and fliers around town....hope this help someone....

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white fox wrote:

I searched and could only find one thread that talked about radio advertising. I traded with a local station and have $1500 credit with them. We are running a 3 week ad, doing a 22 minute interview on Saturday morning and some other stuff. I am having two of the guys come out and watch me at one job and landed 3 jobs from people in the agency already. I have the credit and landed the interview at half price and one the guys that I am going to clean for is cutting me a deal on sponsorship so I feel pretty good about it. Any suggestion or comments that would be good for the interview? I am kinda freaking out at acting like a pro for 22 minuet on air!!!!

-- Edited by white fox on Friday 9th of April 2010 03:47:36 PM

Hey that is bad azz!!! Best wishes on that one! Let us know how it goes! I'll be doing something like that by next year! I have an idea about a new add on service, but havent figured it all out yet. You going to Tampa?


 



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This is something i put together, played with for tv advertising. Its not roof washing. Maybe it will help somebody out. its 30 second long.

http://www.youtube.com/watch?v=vARJXYphIqw

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In 2007 I ran an ad for our roofing business on our local am station for six months.

The 30sec. ad ran once per day Mon-Fri... The cost was $4200.

I got enough direct jobs from the ad to just pay for it.

However, indirectly, I have received referrals from the customers that I met as a result of the ad.

I think you will be better as a result of running the ad.

If you have a good method for tracking your leads then you will be able to easily measure the direct and indirect revenue that the ad generates...


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Date: Jul 8, 2010
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white fox wrote:

I searched and could only find one thread that talked about radio advertising. I traded with a local station and have $1500 credit with them. We are running a 3 week ad, doing a 22 minute interview on Saturday morning and some other stuff. I am having two of the guys come out and watch me at one job and landed 3 jobs from people in the agency already. I have the credit and landed the interview at half price and one the guys that I am going to clean for is cutting me a deal on sponsorship so I feel pretty good about it. Any suggestion or comments that would be good for the interview? I am kinda freaking out at acting like a pro for 22 minuet on air!!!!

-- Edited by white fox on Friday 9th of April 2010 03:47:36 PM



Radio is like any advertising. You need to have a cord of many strands..."a cord of many strands is not easily broken"  vary your advertising and understand that some will be break evens. We got calls from our initial TV blast from the 90's for nearly 10 years. It was silly. Dont blow your hole wad in one place though.

AC

 



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I dont  knowmuch about it  but... here in Missouri I dont think it would work cause no one even knows that there roof can be cleaned so I feel you have to use TV and give a visual,, i talked to abc this afternoon , they can produce a 30 sec commerical cheap and will start there before I move to a media buyer who can get me in cheaper on air time , will keep you all posted
I asked!!!   if any one has any luck with media (TV) and never got a responce  sooooo  these people are
1.) so busy  they cant get back with us or
2.) they are not getting any business and scared to post it 


I wish you the best with this radio and please let us know what happens


Dave



-- Edited by Roof Cleaning Missouri 417-230-8103 on Thursday 8th of July 2010 11:43:43 PM

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 I ran 2 adds a day m-f from 4-6pm during the SEAN HANNITY show (thinking that people listening to talk radio were home owners) for a month. ($780) for that. I had the Idea of a spot that just put the "look at your roof message" out,  The radio guy talked me out of that....I got 0 calls with his Idea...we changed it to my idea after 2 weeks and got a whopping 2 calls. My mother who is in marketing told me that I would get nothing from radio, she was right. I hope you have some luck with yours though. In my area (Indiana)  people have no Idea what that is on thier roof or what they should do about it. Thats my 2 cents  Good luck.

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Has anyone done any radio advertising on a home improvement radio show.  We have two shows in Chicago, both on Saturday mornings.  

Also trying to get on the shows to talk about roof cleaning.



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Date: Dec 20, 2012
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Jim how many years have you been roof cleaning? I asked because I would suggest you have a good strong couple years of being established before you put this on the radio. All the people listening will be handy guys and they might jump out there and start doing it themselves cutting in on your action. If you are well established and comp. won't really hurt you, fine. It's not a problem having guys out there roof cleaning...I see more and more doing it by me. The good thing is they are pretty big companies and their prices are pretty high because they are supporting a house and family on it. You just dont want the flood gates to open until you can handle new guys, esp. guys that will be low ballers, yes they will get alot of work but will be doing twice the work that you are for the same money.



-- Edited by Roof Cleaning Long Island N.Y 516-763-4108 on Thursday 20th of December 2012 07:32:59 PM

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Premium Member Roof Cleaning Institute Of America

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Are you saying I shouldn't try to be on the show or just not advertise on it:

 

Just ended my first very very poor year

With the size of Chicago area and as many roofs there are to clean we could use a bunch of cleaners.  My problem is that I do not have that kind of money to educate all of Chicago about roof cleaning.  I need other people to spread the word by spending their hard eraned money on avdertising.

Maybe I nuts!



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Date: Dec 20, 2012
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There is that canga woof guy, big pockets, Ive sen his truck 3 times now past couple weeks.

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I have tried it was pretty bad, got one call ran for 2 months cost me a Grand

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