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PM your flyers to me. I'll tell you if it's a marketing problem. On flyers, you can expect about a .5% to 1% return.

I'm not sure I get this?
Movil advertisement?
I don't know what that is?
As to flyers, I have put out many thousands through the years and get about 1 job per hundred flyers at best. It's the bottom of the line [lowest form] of advertising there is, I believe?
Customers largely feel like you must not be doing too well in business, or you wouldn't need to solicit work door to door.
I'm not knocking it! I still put flyers out that state "I am working in your neighborhood today" etc etc within a few blocks of a job i'm doing, during slow times in the summer.
I do not solicit in person, except in the immediate area of a job [acroos the street and next door] I do 1/2 of the front roof and then go do my talking and point to the roof i'm doing.
If you are going to talk to them in person and offer them a flyer, you MUST look professional and clean in every way, yet, wearing work clothes, not salesmans' clothes ] show them your business card, license and insurance proof, or you will scare them off!
That's my experience with flyer advertising.
Chuck Bergman Roof Cleaning


juarez1981 wrote:

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actually they been out for like 3 weeks, and we are sending out more....
we wil not guive up!!
may be is because temperture out there is not that grate yet!!
today we target 60 houses I did talk to 5 people ( that were doing yard work) one of them whos house is really in bad shape say, you know what.. I never notice that my roof was that bad!! I guess is all about educating peple, like in Florida as far as know is a "law" to keep your Roofs clean!!

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-- Edited by Bergman Roof Cleaning Port Charlotte FL 941-698-1959 on Wednesday 25th of March 2009 07:12:44 PM

-- Edited by Bergman Roof Cleaning Port Charlotte FL 941-698-1959 on Wednesday 25th of March 2009 07:18:17 PM

If you handle the potential customer just right and they actually let you do a sample area of their roof, YOU GOT THE JOB!!!
Who would ever actually watch what we can do with a roof and then say "No thanks"??? NEVER!




juarez1981 wrote:

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Hey! every body!! 
 first of all, I'd like to say that  I am glad to be back in the foroum!!
I did acouple hundred Flyers and put them all on peoples door but, not calls yet.
so I was thinking since is Already Spring time and many people out there are doing yard work 
I could stop by  whith our chemicle tank and say....Hi!!.... I'd like guive you this information handing out  a flyer for roof cleaning so and so... "and if you have 10 minutes I can sho you how it works ofcourse...if you alowme to spray a small section of your Roof !!!


HAS ANY BODY TRY THIS BEFORE?

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Thanks for all the help!!
I will guive it a try, I have noting to loos!!

Bergman Roof Cleaning Port Charlotte FL 941-698-1959 wrote:

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If you handle the potential customer just right and they actually let you do a sample area of their roof, YOU GOT THE JOB!!!
Who would ever actually watch what we can do with a roof and then say "No thanks"??? NEVER!




juarez1981 wrote:

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Hey! every body!! 
first of all, I'd like to say that  I am glad to be back in the foroum!!
I did acouple hundred Flyers and put them all on peoples door but, not calls yet.
so I was thinking since is Already Spring time and many people out there are doing yard work 
I could stop by  whith our chemicle tank and say....Hi!!.... I'd like guive you this information handing out  a flyer for roof cleaning so and so... "and if you have 10 minutes I can sho you how it works ofcourse...if you alowme to spray a small section of your Roof !!!


HAS ANY BODY TRY THIS BEFORE?

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Examples of Proper Roof Cleaning:

Giving Prospective Customer DEMO's  from Roof Clean USA's prospective AND from Other Roof Cleaners across the USA

Anyone want to give an EXAMPLE on how to do a proper demonstration of a roof being "SPOT" cleaned so the newbie or student can get a better sense of how to do this easily and effectively.

I am so strapped for time now that I cannot get the video camera out and dedicate time to do this, but if anyone can video or take pictures of the process it would go a long way to showing others how easy this is to actually do.

I  use a dedicated SOLO Backup sprayer that we changed out to Viton Seals and that is our roof cleaning demo pack.

We climb up on the ladder and use proper eyae and respiratory protection and spray a portion of the Asphalt Shingle in a obvious area and let the chemical do the work. In about 10-15 min. rinse that portion from the ground with a gardedn hose for FULL EFFECT, and, Voila' , instant BEFORE and AFTER roof cleaning right before the skeptical customers eyes.

Note:

We usually mix a stronger concentration in the Backpack sprayer so the EFFECT is QUICK and DRAMATIC. It is ALWAYS advisable to FIRST use the FRESHEST SHC that you can so it is a "NO Muss, NO Fuss" DEMO with no excuse to the prospective customer later, (after waiting 10-15 minutes) as to why the first coat didn't give maximum result.

The rinse for the specific area allows the treated roof to be "Night and Day" and ends in a scheduled or immediate roof cleaning.

On average, if do 10- 20 of these DEMO's on a Saturday in various neighborhoods you can expect to see 1-to-3 jobs come as a IMMEDIATE result if presented properly, unless you are overpriced or in a severly low income area of the country.

Always have on a clean company shirt, clean shoes, beard trimmed or clean shaven Hands clean, and have all baclkup supporting  marketing materials, pics and proof of past work, letters of recommendation/ testimonials ready to show and verify with the customer.

Yard signs AFTER the JOb and a SPECIFIC Roof Cleaning In PROGRESS sign during Cleaning is Always a good idea.

Also leave 3-5 cards with EVERY completed Roof Cleaning so the customer can sell his/her friends on your professionalism and Roof Cleaning expertise.

Hope this helps.

David W. - Roof Clean USA

 

Might be alittle late to this topic...but I have to say that "Mobile Advertising" works.... I just sealed and cleaned two roofs last week because I was out passing out flyers. I have pictures created with work I've done and use them. I constantly change the flyers to new work I've done...so I can tell people as I talk to them that this image is someone in the nieghborhood that we just did. Point them to take a look or offer to have them watch your next job... Tons of ways to approach it. You just have to know the area your advertising in.

The one thing I don't do is knock on doors. I've been caught walking away from putting up flyers (door hangers or pics) and the person came out to see what I put on thier door. They sometimes ask why I didn't knock and I simply state that I don't like to intrude, but that I saw they could benifit from my service...from there it takes just a little chit-chat to seal the deal.

That's just what works around here for me....

BTW: The last two Cape Cod pics are neighbors that were both sold by the original Cap Cod advertisment.

Not sure why the captions didn't show....so... The Brown Cape with "WOW" is my newest flyer... The next blue Cape was my previous "flyer"... and The two pics at the end are samples of what I give every customer within a week of cleaning thier roof. I like to give each a 4x6 print so that it reminds them and becomes a conversation piece in thier home.


-- Edited by Mitch on Wednesday 8th of April 2009 12:23:17 AM

This is a great thread guys. Demos are the way to go. I have yet to do a roof demo but i will soon! Many of them. I have done demos for exterior gutter cleaning while door hanging. I sold 3 out of 4 last weekend. One guy handed my card back said "you cant make those look new!" i laughed and said give me 5 minutes..... washed his house yesterday. He was actually going to have the gutters replaced! Before I left he told me to schuedule next spring....
the 4th guy is probabaly still scrubbin tryin to get his as white as i did! I plan to carry sprayers for roof, walls, and gutters from now on.

Hey! Can I run my flyers by you as well. I know it is a marketing issue here in Memphis.  I need about a $10,000. ad campain on the TV and Radio.  Bammm!

I Wish!  My web site sort of needs a boost as well but the content is good.!

James Vinson
Exclusive Home Services Of Memphis
www.wecleanroofs.net
support@wecleanroofs.net

Im using gutter grenade from ptstate on gutters and it works great... mixed stout scrubbing isnt needed. Im not trying to steer this away from roof cleaning but that has been my best experience selling door to door.

It seems like 6 out of 10 roofs here are stained. Out of those the question is how many can afford and be convinced that their roof can be cleaned. My goal is to target homes in higher scale neighborhoods (folks that pay to have their lawn cut).
If someone HAS the money i dont know why they wouldnt have their roof cleaned after a demo! Thanks for the welcome.