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Date: Mar 16, 2009
Roof certifications
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I have removed the post so not to stir up anymore stuff. simply want to share marketing experience sales experience. but if nonsense posts are what get you certified than we will seek other avenues.


-- Edited by mescalera on Tuesday 17th of March 2009 09:48:23 AM

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Date: Mar 16, 2009
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     Well Mike, welcome to the RCIA. You'll find a ton of useful information here on these boards. I don't really know how to take your post, but so be it. If you have any useful marketing info, post it in the marketing section and put your money where your mouth is.

     Mike, not to discredit your methods, but I don't understand how you can clean 56 roofs in 4 months with the weather being the way it is. I am interested to learn more about your "marketing expertise" that has served you so well.

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Date: Mar 16, 2009
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Theres a roof out here called fiber cement composite or hardie shake, we have cleaned fourty of them in one neighborhood alone. We also have a contract with boddie noell to clean stains of of hardee's restraunts. Between those and a few randoms that brings us to 57 tommorrow night. Our agressive marketing campaign starts around begining of april with tv print and various other outlets. After reading the post i can see it didn't come out how i wanted it to. I was the first 3 views trying to see if it sounded right, sorry if anyone takes it wrong.

-- Edited by mescalera on Monday 16th of March 2009 07:28:18 PM

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Date: Mar 16, 2009
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p.s my first tip of the day. Roofs can be cleaned in snow and while your rinse water freezes before it roles off the plant leaves. proved it time and time again. I know theres alot of you that want to know if you can clean roofs while its cold. answer is 100% yes. No snow build ups or frozen roofs though!

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Date: Mar 16, 2009
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Also fiber cement roofs with apple sauce or cider is a no go. Totally different mix and procedure. Also you cannot walk on them as they are litterally irreplacable and should only be done during colder temps.

-- Edited by mescalera on Monday 16th of March 2009 07:43:11 PM

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Date: Mar 16, 2009
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mescalera wrote:

p.s my first tip of the day. Roofs can be cleaned in snow and while your rinse water freezes before it roles off the plant leaves. proved it time and time again. I know theres alot of you that want to know if you can clean roofs while its cold. answer is 100% yes. No snow build ups or frozen roofs though!



That's not a tip, that's a statement. Please share your secret, as we would all like to know.

 



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Date: Mar 16, 2009
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I'm gonna call your bluff about your sales reps. The math does not, nor will it ever add up. See below:

57 roofs in four months

giving you a very generous 25% increase during peak season, we'll say that averages out to approximately 200 roofs per year.

200 roofs at an average cost of $500 = $100,000 BEFORE COSTS

$100,000 - liability coverage, worker's comp, etc. = $98,000

$98,000 - (avg. 20 gal SH per roof @ 2.50 p/gallon) $50 Sh cost x 200 roofs =$10,000)

$88,000 - average 10-15% marketing budget with an ROI of around 7-1(very generous) = $13,200

$74,800 remaining, minus equipment costs, repairs, etc.

Any good businessman knows that not all of that money goes into your pocket, or your business will die. So we'll say you take 75% of it for salary, which gives you

$56,100

and leaves

$18,700 left in the business account.

For those newbies, you better know your numbers. your numbers make or break your business, and they are the SOLE determining factor in whether your business lives or dies.

Now, no disrespect, but your numbers don't add up.  Once again, for all the new guys, know your numbers before you know anything else, or you will fail.

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Date: Mar 17, 2009
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When i get to my office in about an hour , i'm gonna teach you numbers , thats exactly why i posted. ps my sales people get commision of between 100 -250 per roof somtimes even more. and we have alot more than that in our business account. our boone guys pulled eighty appointment in 4 days  at show in charlotte. So like i said i will post that info in about an hour. also don't try to question me or prove me wrong by putting up numbers or scenerios jus ask me! it will only make you look wrong and lose credibility when i show you.

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Date: Mar 17, 2009
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I am questioning you, and I am aslo calling your bluff. You come on this site, and your first post is about how great you are and how everyone else is a "wanna-be" rrof cleaner, and how your sales reps make more than us roof cleaners.

FYI, not a very inviting way to gain any credibilty or RESPECT around here hoss. If you have the numbers, show 'em. The numbers I posted are real-life scenarios.

IF (emphasis mine) you can validate that your guys make that much commission per roof, then stop talking and start teaching, as we all, myself included, would love to know how you can charge enough per job to warrant that kind of payout. I haven't seen much yet, except you talking about how great you are and how much money you make. No offense meant here, but if you have useful info, then share it, and stop acting like your methods are a secret goldmine. We are all here to HELP each other, not put ourselves up on a pedestal.

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Date: Mar 17, 2009
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I removed this post out of respect, you saw the #'s now and I think the issue is over.



-- Edited by Roof Rejuvenators Roof Cleaning Wilmington, NC (888) 366-3051 on Wednesday 25th of March 2009 02:18:29 PM

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-- Edited by mescalera on Tuesday 17th of March 2009 08:53:53 AM

-- Edited by Roof Rejuvenators Roof Cleaning Wilmington, NC (888) 366-3051 on Wednesday 25th of March 2009 02:19:24 PM

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-- Edited by mescalera on Tuesday 17th of March 2009 09:44:37 AM

-- Edited by Roof Rejuvenators Roof Cleaning Wilmington, NC (888) 366-3051 on Wednesday 25th of March 2009 02:19:48 PM

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Welcome to the board Mike. I have to go to work now. We'll talk more later.

Thanks for joining us. We will look forward to your contributions to the board.

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Date: Mar 17, 2009
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Okay Mike, don't want to start a board war here, as the RCIA is not about that. With that being said, you continue to throw around numbers and comments that are not only insulting to me, but to every other individual in the Power washing industry. FYI, I am NOT a jack-of-all-trades. I am a roof cleaner, who does a PW'ing job here and there. As for fiber roofs, there are none around here. As for cleaning in the cold, once again please spill the beans because I know of one Certified Master Roof Cleaning Instructor who isn't aware that roofs can be cleaned in the cold either.

YOU, my friend, get very defensive when someone questions your posts, the very posts that have yet to produce anything about marketing, sales, advertising, etc. which you claim to be an expert on.

I sincerely invite you to share your knowledge, as this back-and-forth egotistical nonsense has done nothing to help anyone out.

So, I don't want your numbers, and for the record, i still doubt your numbers, especially your "averages". Mike, I don't mean to bust your chops, but your self-presentation isn't very warm or inviting. It seems very ****y and proud without any offering of help from your area of expertise.

But all that aside, myself and everyone else viewing this thread are STILL waiting for you to share something helpful. Please tell us how you clean roofs in winter, how you charge $2000+ per roof, and what your marketing and advertising secrets are.

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Date: Mar 17, 2009
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-- Edited by mescalera on Tuesday 17th of March 2009 04:02:42 PM

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Date: Mar 17, 2009
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I never cleaned a fiber roof in my life, nor do I care to. That doesn't make me less than the guy who can. As far as cleaning in the cold, I'm not that desperate for work... "mescalera" you seem to be intentionally rocking the boat here by knocking the certification method we have here. If you don't agree, move on,...or stay and be constructive.

Jeff

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Premium Member Roof Cleaning Institute of America Certified Roof Cleaning Specialist

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Date: Mar 17, 2009
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Cleaning roofs in the cold I bet would work with a hot water burner.

I need to get one of these some day. I do use hot water from my 80 gallon 220V heater in my garage and that helps a little. It would not work for snow on roofs, it wouldn't be enough.

You could warm up the roof first with your hot water burner, melting any snow, and then spray a good strong roof mix, probably 5-10% above what you normally would, and I bet that would work.

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Raystown Roof Cleaning Central PA 1-800-236-0322 wrote:

I never cleaned a fiber roof in my life, nor do I care to. That doesn't make me less than the guy who can. As far as cleaning in the cold, I'm not that desperate for work... "mescalera" you seem to be intentionally rocking the boat here by knocking the certification method we have here. If you don't agree, move on,...or stay and be constructive.

Jeff



Jeff, the issue (I think) has been resolved. Mike and I had some correspondence via PM's where we cleared everything up in a civil and respectable manner. I explained to Mike that I know nothing about fiber roofs, and I don't care to know about them either. i also explained to him that if he has a secret method of cleaning in the winter, he should share it. he obliged and will be dispersing his knowledge shortly.

 



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Date: Mar 18, 2009
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mescalera wrote:

I will never give you #'s again so don't ask. Just doing it for credibilty!First off i'm gonna use 168 roofs per year to give a real # compared to our 56 roofs. also we rarely do $500 dollar roofs. i wouldn't be able to cover the office vehicles and insurance along with pay checks if that were the case. i will use the numbers the original post was based on.
56 roofs/4=14 a month or 3.5 a week. we do high dollar homes so our average cost on just the 40 roofs i talked about earlier is going to be $1,000.00 now keep in mind the lowest one we did was probally $1000.00 bucks and the highest one last week was $2785.00, but i'll keep it at the bottom level even though everything was well above a grand just to satisify you! now we will use one sales person at an average commish of $125.00 on each one of those, thats $40,000+$5,000= $45,000 on just those roofs total. now lets use the other random 16 asphalt roofs which most are hardee's restaurants and put those at your low ball average $500. which by the way we do them for more, but ,to satisfy you! thats $8,000.00 and we will give a commision of $75 to make it fair. thats $1,200.
$8,000+ $1,200= $9,200
$9,200+ $45,000= $54,200.
$54,200/4 months = $13,550 a month/4 weeks= $3,387.50/3.5 roofs a week= average cost per roof $967.85

168 roofs at an average cost of $967.85 = $162,598.80 BEFORE COSTS

$162,598.80 - liability coverage, worker's comp, workers etc . = $160,598.80 

$160,598.80 - (avg. 20 gal SH per roof @ 1.77 p/gallon) $35.45 Sh cost x 168 roofs =$5955.60
Thats borax tsp included. remember we have no middle man!
$154,643.20 - average 25% marketing budget = $38,660.80 per year or $3,221.73 per month for print, tv ect. which everyone who advertises on tv knows is a very reasonable estimate!

$115,982.40 remaining, minus equipment costs, repairs, etc.

Any good businessman knows that not all of that money goes into your pocket, or your business will die. So we'll say you take 75% of it for salary, which gives you $86986.80
and leaves $28,995.60 left in the business account.

Now remember i based it on a 168 per year roof total. we would like to stay at 3-5 roofs a week in the winter. which winters are not that terrible hear. Also we can easily double that during the warmer months. we have some days where we have done 3-5 roofs a day. so our true #'s are higher than what i worked above but that shows you how the #'s really work. Ps we spent a hell of alot more than 8 grand last year on chems or what ever your # was.

as i said in the first post if you advertise and sell it right there is no limit to how many roofs you can do. if your just knocking on doors and waiting for people to call you, it aint happening. like you said, know your #,s! there are 10's of thousands of homes in most of your areas(each roof cleaner, assuming you don't live in the woods). all you need is a very very small percetage of those to prosper in this business. Question is can you knock on 20 thousand plus doors. I sure as hell won't! marketing is the key...



Hello and Thanks for your input here on the RCIA Mike (mescalera),

If you would be so kind, would you please enlarge the font size to allow for all to read this post better please.

Thanks,

David W. - Assistant Admin.

- Roof Cleaning Institute Of America



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