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Holt Construction & Cleaning wrote:

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The thing that bothers me the most is that if we do our job like we should the roof looks new again. I know thats not a bad thing but before long everybody forgets you. I recently did a Real estate office to showcase my skills, it came out beautiful. When they came in Monday I went by to see what they thought. I had to take them outside to show them that I had already done it , I mean I even pulled out the (pressure washer it is not a bad word if used on concrete:) and cleaned the stoop. After I pointed it out to them they were all smiles. I know good before and afters help but it was raining off and on and I couldnt get a good picture. So I Have Come up with a plan ROOF ART I have a few concerns I dont want to buy any shingles. I want to put a design on a few really dirty roofs to draw attention and after a week clean the roof. The homeowner would get a discount and i think it will bring some curiosity to roof cleaning. I know its a little childish but I need to generate a buzz about our services. My only concern is will the application a week apart effect the final outcome of the roof.

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Actually i have asked a couple people if i could clean half of the front elevation  and leave three signs in thier yards for thirty days,  Before on the dirty side and After on the clean side, with a company sign in the middle, and would do the entire roof for cost,  all i got was a firm NO  i guess if i want to do that i may have to give the job away, Who can say No to FREE right? 

Maybe when it is warmer outside, do a demo on a Saturday so the other neighbors can see and just take your time so it is more of a chance for others to see you.

Holt Construction & Cleaning wrote:

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The thing that bothers me the most is that if we do our job like we should the roof looks new again. I know thats not a bad thing but before long everybody forgets you. I recently did a Real estate office to showcase my skills, it came out beautiful. When they came in Monday I went by to see what they thought. I had to take them outside to show them that I had already done it , I mean I even pulled out the (pressure washer it is not a bad word if used on concrete:) and cleaned the stoop. After I pointed it out to them they were all smiles. I know good before and afters help but it was raining off and on and I couldnt get a good picture. So I Have Come up with a plan ROOF ART I have a few concerns I dont want to buy any shingles. I want to put a design on a few really dirty roofs to draw attention and after a week clean the roof. The homeowner would get a discount and i think it will bring some curiosity to roof cleaning. I know its a little childish but I need to generate a buzz about our services. My only concern is will the application a week apart effect the final outcome of the roof.

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Maybe I'm in the minority on this one, but I personally would not want any more attention drawn to my dirty roof than necessary. I suspect our potential customers will have the same attitude. I tried to convince several customers last year to allow a demo for people in the neighborhood. Every single person said absolutely not. Even when I offered the cleaning for free.
Granted, I am new to the entire selling my service concept and maybe my pitch needs work. But I approached 14 different homeowners and all were unwilling to even consider the idea. Any ideas on arguments to change their position? Do any of you have a particular message you try to leave with them that works?

By the way, my roof is not actually dirty.